What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 23 May 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.

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Best Moments:

(01:35) Chris explains his background and how Sessionboard was created

(03:13) The Google E-E-A-T algorithm and why it matters to marketers

(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks

(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months

(07:08) Statistics showing the effectiveness of influencer marketing in B2B

(08:48) The shift from transactional speaking engagements to ongoing brand partnerships

(10:20) Why smaller companies need to invest in brand ambassadors too

(11:41) Overview of Sessionboard's platform and capabilities

(13:31) Jay's endorsement of Sessionboard for event management

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Transcript

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0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schweltlson. Let's dig into some tips and some randomness.
0:11.7	We are back for Do This, Not That podcast, presented by Marigold. And we have somebody on the show today that I was like, I need this guy in the show. He's Chris Carver. He's the CEO of
0:21.7	Session Board. The reason I need him on the show, I was blown away by the platform that he's created.
0:27.1	It's this whole speaker management platform for webinars, for events, all this stuff. I'm like,
0:31.1	why didn't this exist before? Because it really speaks to what's going on on on the planet
0:35.7	in terms of the value of faces
0:39.7	in your business brand, your consumer brand, whatever it is.
0:42.6	Of course, we call it influencer marketing, but it's beyond that.
0:46.1	And I want to get into why it matters so much now.
0:49.8	And I'm just fired up.
0:50.8	So Chris, welcome to the show, man.
0:52.3	Thanks for having me.
0:53.3	This is awesome. Appreciate it.
0:54.3	All right. So before we get into this idea that the days of faceless marketing are over,
1:00.2	whether you're a B2B brand, consumer doesn't matter. Your brand needs faces, okay, and people.
1:06.4	What is your deal? How did you wind up session board and organizing speakers and call for papers?
1:12.7	What happened? Yeah, it's a long winding road, but I have 60 seconds to do it.
1:17.8	So 12 years ago was in the nonprofit space, and my partner and I started a tool to help most of the major
1:26.3	music festivals around North America
1:28.0	manage their operations. COVID hits, no music festivals. So we pivoted and built a platform to
1:35.1	help nonprofits raise money during COVID, virtual event platform. Everybody was doing it. So we sold
1:41.0	that in about 10 months. But during that time, we really started seeing the
	...

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