🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 22 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

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Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Spamageddon.
0:07.0	This is a special five-part crossover series between the Email After Hours podcast and the Do This, Not That podcast.
0:14.0	We're going to keep these short. They're going to be fun. They're going to be awesome.
0:17.0	We're teaming up to help marketers battle the ultimate inbox apocalypse. Is your email
0:21.7	program doomed or can you survive the invasion of spam filters, block lists, and dwindling engagement?
0:28.1	In this special series, we're going to bust myths, drop truth bombs, and give you the tips
0:33.6	you need to survive the deliverability doomsday. All right. So your host, you got me,
0:38.3	Jay Schwettleson from the Guru Media Hub and the Do This, Not That podcast, and I'm Guy Henson.
0:44.0	I'm VP of Customer Engagement at Validity and a host of our email after ours podcast. And I'm
0:49.9	Danielle Galant, also of validity and Guys better half on the email after hours podcast.
0:57.1	Spam again is back. And today we're going to be talking about quick wins to get back in the
1:01.1	inbox because you're stuck in the junk folder or spam folder. And we're going to crush that.
1:05.6	But before we do, we are playing our 10 second game. At the start of every spam again,
1:09.9	we play a 10 second game where I asked Danielle a question, I asked Guy a question. They have nothing to do with anything and they're both ridiculous, not Danielle and Guy, the questions, of course. So we're going to play the 10 second game. Danielle, you're going first this time. Are you ready? Yes. Question mark. Let's do it. You get so nervous about these questions. I love it.
1:28.3	This is amazing.
1:29.3	I'm here. Okay, go.
1:30.3	Okay. Here we go.
1:31.3	Danielle, you have 10 questions.
1:34.3	Not two questions.
1:36.3	No, you can't do this to me.
1:39.3	All right. You have 10 seconds.
1:41.3	Name the worst three movies of all time.
	...

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