🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 23 May 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.

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Best Moments:

(02:08) We want free stuff and we want BTS as the cool kids say

(03:17) Titles starting with “steal” have a 35% higher average engagement rate

(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)

(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”

(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer

(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers

(06:44) Repackage your best-performing content with “steal this” to make it hit again

(09:42) Not sure who needs to hear this…but don’t post that

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.4	We are back for Do This Not That podcast presented by Marigold, and I'm excited to talk about this one kind of marketing, this one tactic that is crushing it.
0:21.6	And so many more business and consumer brands are tapping into it into this idea of steal this, this format.
0:29.6	You're like, wait a minute, he's going to talk about incorporating the word steel into my marketing.
0:33.6	I'm a very conservative B2B brand or I'm a new consumer brand.
0:36.6	I don't want people thinking of us in a certain way. You are missing it. I'm going to share B2B brand or I'm a new consumer brand I don't
0:37.7	want people thinking of us in a certain way you are missing it I'm a sure we do
0:41.1	the biggest brands are doing this and it is crushing it we have a lot of new
0:45.4	data on how framing your offers your content your emails your social posts
0:50.8	everything with steal this is crushing it.
0:54.6	Big brands, small brands, consumer, B2B are all leveraging this tactic more than ever
1:00.6	because what do we all want right now?
1:01.9	We want free stuff and we want BTS, as the cool kids say, behind the scenes.
1:07.4	That's where we want.
1:08.3	Transparency is the hottest thing in marketing, right?
1:11.6	Audiences today, they want to see the messy stuff, the human stuff, the unfiltered stuff,
1:16.6	but they really want to see what is working for you, what's working for them, what's working for the influencers.
1:22.6	I want to do what the biggest companies are doing, what the coolest people are doing.
1:26.6	And that's why
1:27.9	tapping in to steal this works so, so well. There's a reason, for example, HubSpot, why do
1:34.6	they have their podcast episode that they're released on their most popular podcast called Marketing
1:39.7	Against the Green? Why is their podcast episode titled,, HubSpots, Go to Market Strategy with
	...

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