Welcome to the Brute Strength Podcast, bringing you worldwide experts from all areas of health and fitness.

We cover training, nutrition, coaching, and mindset.

Welcome your host, Strength and Conditioning Coach, 2012 and 2013 CrossFit Games Channel, Michael Cajou.

Mind, Body, brute.

Hey and welcome back.

My name is Mike Cashew and you're listening to the Brute Strength Podcast.

This week is the beginning of a special episode or rather a series of episodes that we're calling the what is brute podcast series

the reason that we started this is because we've started to do more in-person camps this year

and at the beginning i always give the story of how we started brute and we noticed at the last

camp how much this really resonates with people,

how interesting they thought it was. So we're creating this series of videos for anyone that is

interested in learning why we started this company and what we're all about. So I'll give you a little backstories.

Before Brute started in the first place, I was working, or rather, Matt Bruce, my business

partner, got me an internship in the Strength and Conditioning Department at LSU, Louisiana

State University, the team that I grew up idolizing and being a raving

fan of for my entire life. So I was super fired up. I got this internship and I felt indebted

to Matt and I asked him what I could do to repay him. And so he said he knew that I was coaching some people

remotely one-on-one. I would just send them either a powerlifting program or a CrossFit training

program and then they would pay me via PayPal. He knew I was doing this for like a handful of people.

And he said, why don't we team up you create the program

and you just tell me where to put the weightlifting and I'll just do the weightlifting portion of it

I thought to myself no one will pay for this this is this is a silly idea but Matt wants to do it

...