Why Emailing Your Guests is So Important S1E4

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 23 May 2017

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Throughout this episode, Mark teaches you how to use a guest registration form to easily advertise to your guests in the future. Also, he explains how you can strategically utilise email marketing to stay in your guests’ thoughts over time. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come and join > Hospitality Community) Why me? Well, for the last three years, I have been running my family hospitality business I have been getting up at 6 am to get breakfast ready, then not getting to bed until 10 pm at night. I have shared the same issues with the online travel agents I have felt lonely in hospitality I wanted to do something about it Luckily, I know how to market a business It is what I used to do before coming back into the family business. I wanted to find somewhere to build a community of Independent Hospitality Owners I couldn't find one So, I created one! This was May 2016 Over the last year, Boostly has gone from strength to strength Now, I wanted to take it to the next level and create a podcast. Every episode is going to be less than 15 minutes long, keep it short and simple, that is the goal Every episode will give you a simple and actionable tip that you can do RIGHT NOW to boost your bookings. Listen Take Action Then get in touch via Facebook All the show notes and additional extras can be found on the website www.boostly.co.uk/podcast

Transcript

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0:00.0	Hello and welcome to the Boost Hospitality Podcast, the only podcast out there that will give you easy,
0:10.4	actionable tips on how to boost your direct bookings and get more heads on beds
0:14.5	for your hotel, guest house or holiday college. Today we are going to be talking
0:20.6	about email marketing and how it is the most important marketing
0:25.6	technique out there for getting more direct bookings so you don't have to pay
0:30.9	the Commission to booking.com, Expient and the other online travel agents.
0:37.6	So you've done the hard work, you've got the guests through the door.
0:40.8	Now yes they may have come through from an online travel agent, a lot of them do. through the The first things that you do with your guest could be the most important from getting
0:56.6	them to come back and booking directly with you.
0:59.1	So what I'm going to do with this podcast is give you easy tips on what you can do right now to improve your direct
1:06.4	bookings. If at any point you want to stop this podcast, come back to it, re-round, fast forward, that's absolutely fine.
1:17.0	You can keep all the show notes on the website,
1:21.0	W. W. W. W. Boostley. at UK that is B oostly or simply email Mark at
1:29.1	boostly dot code at UK and I'm more than happy to answer any questions.
1:33.3	So let's begin.
1:36.0	When your guest first walks through the door and comes and checks in and signs in at reception
1:40.5	or with yourself, the first thing that you should do is be given them a
1:43.8	guest registration form. This guest registration form is an essential part of
1:49.5	your marketing process. If you don't have a guest registration form, stop this podcast right now.
1:57.0	Send an email to Mark at Boothley.
1:59.0	UK and I will send you a template that you can use absolutely free. On a guest registration
2:05.0	form the most important information should be the guest name, the guest address,
	...

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