What if we stopped shopping?

Today, Explained

Vox

Daily News, Politics, News

4.4 • 9.5K Ratings

🗓️ 14 March 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fed up with consumerism, Mia Westrap went a whole year without buying unnecessary stuff. She went viral, and so did her goal. Now, the Buy Nothing movement is fighting back against mindless consumption by doing...nothing. This episode was produced by Victoria Chamberlin, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Matt Billy, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members A crush of shoppers on Oxford Street in London. Photo by Dan Kitwood/Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	No Buy 2025 is a TikTok trend that invites you to imagine what if you just stopped shopping?
0:09.0	People are doing it for all kinds of reasons.
0:11.0	Debt?
0:12.0	It's official.
0:13.0	My debt will be 100% gone, including my car loan by August of next year.
0:17.0	Protest.
0:18.0	These prices are ridiculous.
0:20.0	I'm not okay with them.
0:21.6	I'm sure you're not okay with them.
0:23.6	So what we need to do is stop buying anything to get their attention.
0:26.6	I feel like the only way to like actually make a change in this country is to continue with the no-buy-t,
0:32.6	20-5 boycott.
0:33.6	Community even.
0:34.6	I love no-buy TikTok because instead of just being poor and not being able to buy things,
0:39.3	I'm just a no buy girly.
0:42.3	Coming up on today explained what happens when so many of us decide we have enough. Your brand is only as strong as the decisions you make behind it.
1:05.5	User testing's human insight engine helps business, marketing, and product leaders make smarter, faster decisions
1:12.4	with real human feedback, AI-driven insights, and the world's strongest participant network.
1:19.0	Equip your team with the power to validate every decision, co-innovate at scale, and build
1:24.8	digital and in-person experiences with confidence. The best brands don't guess.
1:30.3	They test. See how at usertesting.com slash audio. Meet Clavio, the only CRM built for B2C.
1:39.9	Join 167,000 companies like Paul Smith, Castor, Mixediles, who choose Clavio for better custom
	...

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