What I Learned From Coca-Cola

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 29 September 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 586

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl talks with Kristin Simpson about the Coca-Cola versus Pepsi story, the rise and fall of New Coke, and the surprising truth that culture often beats product when it comes to winning hearts and market share.

Listeners will hear why emotional connection, nostalgia, and brand identity can outrun a statistically better offering, how to build a culture that attracts clients and teammates, and simple ways to show you are a real person who cares.

Carl and Kristin dig into practical plays for branch leaders and loan officers, including celebrating wins by sharing what works, making leadership accessible when issues escalate, and keeping personal notes so your follow-ups feel natural and human.

They also unpack how to avoid competitor bashing, use vulnerability the right way, and design every client interaction so people remember how you made them feel.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	So I've been dying to bounce this off of somebody.
0:10.4	And soon as I,
0:12.5	as soon as I thought of this topic,
0:14.1	I thought I've got to get Kristen on the horn.
0:16.4	Oh, boy.
0:17.3	And you haven't told me what the topic is.
0:18.9	So this can go anyway.
0:20.4	I have not told you the topic
0:22.0	i'm embarrassed myself horribly no you sit you're so smart you are you're very wise uh you're not
0:29.7	see there's a difference between smart and wise and very few people have both and you my friend
0:34.9	you have both you're smart you're intelligent and you're wise. You're smart, you're intelligent, and you're wise.
0:39.1	You have great. Okay, no pressure. Let's do it. No pressure. All right. So, um, so I'm listening to a podcast,
0:47.6	I think it's called business movers, something like that, right? And it's, uh, it, it, uh,
0:53.6	there's like 50 different seasons, so to speak.
0:56.7	Each season has four to six episodes, something like that.
0:59.5	And they take a deep dive into something.
1:01.3	And the one they took a deep dive in that I listened to yesterday was the Coca-Cola Wars.
1:07.5	Oh, okay.
1:08.2	You probably don't remember the Coca-Cola Wars like I do,
1:11.6	because I've got some years on you.
1:14.6	And back in the mid-80s, actually, it went to like late 70s to mid-80s.
1:25.2	Pepsi and Coca-Cola took the gloves off, and they were having at it. I mean, it was
	...

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