Structure, Consistency, and the Rise of Amy DeBusk

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 24 September 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 585

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl talks with Amy DeBusk, a loan officer out of Northern California who went from zero closings last September to funding 12 loans this September. They dive into the structure, consistency, and discipline that turned her business around and gave her a whole new level of confidence.

Listeners will hear why tracking leads instead of just counting closings created a major shift, how Amy turned realtor partnerships, online reviews, and YouTube content into a balanced three-legged stool of lead generation, and the role accountability played in keeping her focused on the right daily activities.

Amy also shares how she uses ChatGPT (she calls it Gus) to crunch numbers, draft proposals, and stay ahead with marketing strategies, along with the simple product videos that continue to bring in leads week after week.

Check out an example of Amy’s videos here: An Example Of Amy DeBusk Videos

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	Amy DeBusk, how are you doing, my friend?
0:09.4	I am amazing.
0:10.8	How are you, Carl?
0:12.2	You know, you are amazing.
0:14.1	I always knew you were, and then I saw your numbers, and it's like, you got a lot of good stuff going on.
0:17.9	Where are you located at?
0:19.2	I am out of Northern California, Sacramento.
0:23.2	So my office is in Roseville, California. Yep. And I know we talk. You're just up the road
0:29.0	from our friend Frank Gray? Yep, Bob, 45 minutes from Frank. You ever see him around by chance?
0:35.5	Y'all ever same place. I got to meet Frank in person.
0:39.4	He has a very good friend who's one of my best friends.
0:42.8	And so the three of us went out to lunch a year ago.
0:45.9	So that was super fun.
0:47.3	We're overdue for another lunch.
0:49.6	I know Frank's a big motorcycle guy.
0:51.7	You don't, you ride bikes by chance?
0:54.0	I have friends that do. My brother has a Harley, guy you don't uh you ride bikes by chance i have friends that do my
0:55.5	brother has a harley but no i don't i don't ride bikes not me yeah all right well let's uh let's talk a little
1:01.0	business so uh give me a little backstory loan officer broker branch manager what's what's what
1:06.6	you're i'm a loan officer mortgage advisor advisor, work for American Pacific Mortgage.
1:11.9	I go by Amy DeBusk Home Loans, DBA of American Pacific Mortgage.
1:17.8	Yeah.
	...

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