What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 June 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space. TIME-STAMPED SHOW NOTES (00:00) The AI Dilemma in Marketing (03:09) Understanding the Impact of AI on Business (06:05) The Disconnect Between AI Usage and Business Results (09:03) The Future of SEO in an AI-Driven World (12:07) Navigating AI Hallucinations and Accountability (14:52) Building Brand Awareness Through Consistent Engagement (17:58) Collaboration Over Competition in the Agency Space To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	You want to know a big problem that I see with AI?
0:04.2	What?
0:05.2	I was at a corporate event, you know, the other day, and I was speaking to a whole room of marketers.
0:10.8	How many people?
0:11.6	In person, 150, 200?
0:13.9	That's a lot.
0:15.1	And they just work for one company.
0:16.5	So you can assume this company's extremely large.
0:18.7	And this is just, they're U.S.-based marketers.
0:21.2	They're in a lot of countries, all right?
0:22.8	This isn't a company that generates like a billion in revenue.
0:25.1	I'm talking about, you know, tens and tens and tens and tens of billions of dollars each year in revenue.
0:31.2	Their profit is probably well into the billions.
0:34.0	I don't know how much, but let's call it five plus billion, maybe even more per
0:37.8	year in profit. Do they have a giant tower in San Francisco? No comment. It's so obvious.
0:45.4	No, no, no, no. There's a lot of large corporations. Yeah, yeah, yeah. I'm just, I'm joking. I'm joking. Go ahead. But I know you're talking about, you're talking about salesperson. I'm not saying it as them or it's not them.
0:55.2	But I was talking to a group of marketers.
0:57.8	And my speech, I signed some documents, so there's really so much I can talk about,
1:01.5	my speech was to talk about how they can, I can encourage their team and internal resources
1:08.0	to leverage AI to be more efficient.
1:11.2	And it was things like, why should they leverage AI?
1:14.5	How can they do it for different teams like content or data and analytics?
	...

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