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Marketing School - Digital Marketing and Online Marketing Tips

When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 3 June 2025

⏱️ 16 minutes

🧾️ Download transcript

Summary

In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insights with personal development advice. TIME-STAMPED SHOW NOTES (00:00) When Marketing Goes Wrong (01:00) When Marketing Goes Right (03:05) AI in Marketing Qualified Leads (06:09) The Importance of Follow-Ups (08:58) Choosing the Right Circle (11:58) Embracing Authenticity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

You know, what I put in a spreadsheet, which I thought would be interesting about talking about is when marketing can go wrong.

0:06.5

Because Taco Bell announced that they added quality meat to its creative roster.

0:11.8

And I remember McDonald's did this a while ago, too, where they're like, our chicken nuggets are made out of real meat now.

0:18.3

I'm like, well, what the heck were you giving me before if it was ever full meat?

0:21.7

To me, some could say, oh, this is a great form of marketing and maybe they'll see more sales.

0:28.1

I actually think this is going to hurt the business overall.

0:31.6

Now, for example, as I mentioned to Eric, I took my son William to Taco Bell a few weeks ago

0:37.2

because it was close

0:37.7

by some play date that we had to go and we were a little early. I won't take him to Taco Bell after

0:42.1

reading that. Yes, they added quality meats, but what was I giving to my kid before? And even though

0:47.4

he didn't eat meat and he had a cassidia, I just have a bad taste in my mouth for that fast food joint because of that. I mean, also, I don't go to Taco Bell for quality meats.

0:56.9

Correct.

0:57.6

How quality is it really going to be for $5?

1:00.4

Yeah.

1:01.0

Yeah.

1:01.5

So, okay, that's when marketing could go wrong.

1:03.3

Let me talk about what marketing could go right.

1:05.1

So I have this water app called Oasis.

1:07.8

Actually, I just followed them on Twitter because I'm too, I'm too cheap to pay for

1:10.8

the app. I think it's like $5 a month. I'm like, I'm not going to pay for a water app. But they

1:14.9

scored a water. So this is a Whole Foods water that I'm holding up. It's real Italian water, right?

1:19.2

This has an 88 out of 100 niels. This glass water, so no microplastics, right? And, you know, wherever it's, it's bottled up, bottled in La Galvania, I think in Italy, right?

...

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