What Does Boosting a Facebook Post Actually Do? | Ep. #263

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 April 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement. Time Stamped Show Notes: 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does 00:40 – Eric gets more emails when they boost a post 00:55 – Boosting a post makes it easier for Eric to test new content 01:13 – Eric is more interested in collecting more email addresses when he boosts a post 01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it 01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends 01:55 – If you’re boosting a post, make sure your post has an email capture 02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done 03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them 03:15 – At the end of the day, it is figuring out what works for you 03:54 – The value of Facebook Live has grown a lot 04:10 – That’s it for today’s episode! 3 Key Points: The goal of boosting a post is to grow your audience and increase that engagement with your content. You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website. Find out what works best for you and suits you well – tests are invaluable for finding this out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Erittu and I'm Neil Patel
0:57.0	and today we're going to talk about what boosting a Facebook post
1:01.0	actually does.
1:02.0	So I guess I can speak to this a little bit because I spoke
1:05.2	into it in the past, but basically what we try to do, what we get from boosting a post is we're getting
1:11.4	more emails actually, so so we even though we boost the post
1:15.3	which means the objective is around a page post engagement which means it's
1:19.5	targeting likes it's targeting shares, it's targeting comments.
1:23.3	We find that when we boost the posts, it makes it easy for us to test new content.
1:27.8	You know, we're going to use Facebook insights, see what is doing well, but has over a 3 to 4% engagement rate and then we're going to boost it and if we
	...

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