How to Master the Art of Upselling | Ep. #264

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 April 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue. Time Stamped Show Notes: 00:27 – Today’s topic: How to Master the Art of Upselling 00:36 – Eric went to San Francisco to meet existing and prospective clients 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients 01:25 – Eric showed them mind-blowing facts about their clients’ competitors 01:41 – Eric probably gained an additional $150K in contracts 01:54 – You need to add value, first, to master the art of upselling 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell 02:02 – “It’s all about expansion” 02:15 – Upselling is about speed and automation 02:28 – Neil learned this from Ryan Deiss of Digital Marketer 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]” 03:32 – Trey Lewellen uses Click Funnels for selling gun related products 03:51 – Trey drives people to a landing page to buy gun oils 04:00 – Trey has more upsells 04:22 – Russell Brunson’s interview with Trey 04:58 – Eric uses Mixmax to set reminders for himself 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing 05:34 – That’s it for today’s episode! 3 Key Points: Adding value is the way to master the art of upselling. Offering speed and automation for the product or service you offer is a great way to upsell. The customers that have stayed with you the longest are the easiest to expand upon. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel.
0:57.0	And today we're going to talk about how you can master the art of upselling.
1:02.0	So this is actually really relevant to me. This week I actually dropped by San Francisco to meet a bunch of our clients and prospective clients. I keep saying this over and over now. It's just it's all about the value at the end of the day. I walk into these meetings and it's just about current clients, you know, we've had a we've had you know for a couple months or so or a couple years or so walk in and we just talked about okay you know tell me about what how things are going what new product or service
1:26.8	launches that you have coming up this year you get a better idea of what where they're at but then also at the same time
1:32.4	before I even flew up to SF I did a lot of preparation with my team to say okay what are some other opportunities where else can we help these clients right where are some additional value at so for one of our clients, we've been doing paid advertising for a while,
1:46.0	and we've showed them a completely different content strategy that their competitor is using
1:50.0	and their competitor gets 4 to 5X more organic traffic than they do.
1:53.4	We showed them something, mind-blown, they said, okay,
1:56.1	how can we solve this problem?
1:57.5	Guess what, we have the solution for you and we take it further.
	...

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