How to Drive Traffic with LinkedIn | Ep. #262

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 April 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Drive Traffic with LinkedIn 00:41 – Make sure your targeting is tight and your offer is relevant to your target people 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good 01:07 – These are from the newsfeed ads you see on LinkedIn 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks 01:28 – Eric’s click-through rates have gone up to 2-3% 01:39 – You think you can’t make LinkedIn cheap, but you can actually can 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom 02:05 – That will drive traffic from LinkedIn to your website 02:09 – Neil increased his overall traffic through this tactic 02:30 – Adding the share button is also an option 02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically 02:58 – LinkedIn drives leads 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn 03:26 – Participate in the group as well and add value 03:32 – Buffer is also good for sharing in groups 04:07 – That’s it for today’s episode! 3 Key Points: Target your offer to the right demographic. You can get higher click-through rates and cheaper clicks in LinkedIn. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue, and I'm Neil Mattel.
0:57.0	And today we're going to talk about how to drive traffic with LinkedIn.
1:01.0	So I'll kick things off with what's been working for us on LinkedIn.
1:05.0	Seems a lot of people have been struggling with LinkedIn in terms of advertising.
1:09.8	And this is the really the same kind of concept with any kind of advertising. You just need to make sure number one. is really
1:13.2	You just need to make sure number one your targeting is really tight
1:16.5	Number two your offer is relevant to the people that you're targeting
1:20.3	usually with LinkedIn you know people are saying if you have a click the rate of, you know, point 1 to 0.2 percent, you're in a good spot. But to us, it's just not that interesting. So what we've seen is if we have a good offer we have tight targeting we're actually
1:33.8	able to get a click-the-rate of higher than 1% and these are kind of the newsfeed
1:37.3	ads that you're seeing in LinkedIn and then from there if you see a click-the-rate
	...

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