What Being an "Influencer" Taught Me About Branding | with host Emily Duncan
EMBody Radio
Emily Duncan
4.9 • 1K Ratings
🗓️ 20 March 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
Too many people shit on "influencers" without realizing they have some really solid lessons they can teach us about business and branding. As someone who started as a content creator then became a business owner, I'm SUPER confident that some of my "influencer lessons" are a huge part of the reason my brand has been so successful over the years (and no, it's not just because I "have followers"). Listen to this episode to see how you can start embodying some of these principles in your own brand to build a more loyal community and a stronger business (yes, including your bottom line).
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Transcript
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| 0:00.0 | When it's always just, here's the thing that I'm selling you, here's the thing that I'm selling |
| 0:03.5 | you, here's why you should buy for me, here's why you need my product or my service or whatever, |
| 0:07.3 | and you haven't given that person a single piece of free value, absolutely fucking not. |
| 0:12.1 | You don't actually just care about the pure connection. You just care about connecting with them |
| 0:16.1 | so that you can sell to them. I need you to get in the mindset of being willing to and excited about connecting with |
| 0:22.6 | your community, no matter if they buy from you or not. |
| 0:27.3 | This is the premier podcast for high performing humans looking to elevate themselves through |
| 0:31.9 | real, raw, honest conversations. We're the hub for inspiring and expansive talks about nutrition, wellness, |
| 0:39.1 | spirituality, business, relationships, and personal development. This show will leave you feeling |
| 0:44.1 | empowered in your ability to not just understand, but truly embody what your happiest, healthiest, |
| 0:49.5 | highest self looks, feels, and acts like. When we grow together, we glow together. This is M-Body Radio. |
| 1:00.4 | What is going on, everyone? Welcome back to Embody Radio, the premier podcast for |
| 1:08.6 | high-performing humans looking to truly embody their happiest, |
| 1:11.2 | healthiest, highest selves. I'm your host, Emily Duncan, and welcome back to another show. |
| 1:17.6 | Today we are here for another branding episode. I've gotten so much positive feedback from all of you, |
| 1:24.2 | or not all of you, I guess, like the section of you that cares about branding. |
| 1:28.1 | And I'm honestly really pleasantly surprised with how many of you do. It's so exciting. I said |
| 1:33.1 | this on my story a little over a week ago. I was talking about one of my branding freebies that |
| 1:38.6 | I'm offering and the workshop that I'm hosting. And just the response that I've gotten has been |
| 1:44.1 | so cool for one |
| 1:45.7 | because it's really awesome to be able to as a creator and as a creative to be able to pivot |
| 1:53.7 | a little bit and do something that I am really, really excited about after doing kind of quote |
... |
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