What Are Healthy SEO Growth Rates?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 October 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Healthy SEO growth rates (00:08) Definition of SEO growth rates and examples of growth percentages (00:51) Analysis of three companies' annual growth rates (03:36) Discussion on the strength of one to four X growth (04:38) Feedback on the article and the need for more data (05:04) Lesson on content marketing and the importance of going all in (05:26) Request for more data in future studies (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sleep Foundation DoorDash Tinybird Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, we're going to talk about what are healthy SEO growth rates.
0:04.8	So first and foremost, Neil, what do we even mean by that?
0:08.5	SEO growth rates is how much are you growing year over a year so you're growing 20% 30% 50% are you
0:16.2	declining are you growing by magnitude to 2 300% a year as smaller numbers people
0:21.2	I've seen grow like even 10 15 20 plus X a year.
0:24.5	Yep. So I wanted to call out this piece. Shout out to Kevin Indig for writing this this
0:28.6	piece. So he's a very strong SEO, work at companies like Shopify, so really smart, work at companies like G2 as well.
0:35.6	So what he did was he analyzed the annual growth of three companies at different stages and
0:39.8	in different verticals that get at least 50% of their business from SEO.
0:44.0	So here's what his conclusion is.
0:45.2	So he says strong SEO growth is at least 1 to 4X annually.
0:49.3	I don't know what he means by 1 to 4X.
0:50.6	Is that like double? So I analyzed the growth of sleep foundation.org,
0:55.6	door dash and Tinybird.co over the last years to get a good feeling for good
1:00.4	annual growth rates. Before we jump in a few caveats, okay,
1:03.2	so we're not gonna cover the caveats,
1:04.7	but, so we can see the graphs over here.
1:07.0	So this is Tiny Bird, SAS startup stage,
1:10.0	and we can see the growth over the years. And I'm just gonna look at the bar graphs over here.
1:14.7	So in 2019, 140%, 135%, 454%, 175%.
1:20.5	So that's from 2019 to 2022.
1:23.0	And so what he says here is they grow their SEO traffic
	...

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