Marketing Secrets for 2024

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 October 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing Secrets for 2024 (01:01) Programmatic SEO and AI-enhanced content (02:39) Testing Amp emails for better conversions (04:43) LinkedIn influencer ads and AI-driven ad creation (07:01) Using barter deals for speaking engagements (07:57) Following up with leads from conference talks (08:25) Webinars are still effective for B2B and B2C marketing (08:53) Selling lower ticket offers in quantity for better performance (09:05) The importance of having a good offer for marketing success (09:24) SEO traffic gains from updating old content (10:09) 98% of monthly articles are updates (10:31) Wikipedia's model of updating old pages (10:53) Email newsletters as a valuable business strategy (11:15) Building relationships through newsletters and ads (11:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT HubSpot AMP Emails Linked Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right. So we're going to talk about marketing secrets for 2024 because we're already in Q4 might as well go into the new year
0:06.1	Times are getting tougher marketing is getting harder and let's do it. That's right. Yeah, that's right. So in 2024, what are you doing that you think is going to be revolutionary and different?
0:18.2	I don't know if it's revolutionary.
0:20.7	I certainly think more people will be doing it. I'm doing it right now. We've been talking about this. It's the element of programmatic SEO and AI enhanced content. And so for example, this podcast that we're doing right now, we're driving more and more
0:35.2	traffic because we're talking about trending topics on the podcast side of things.
0:39.6	But how is this translating over into Google, like for our blog? and so what we're doing is we're just
0:44.6	taking the content or taking a transcription and then we're having chat GPT the open
0:49.6	AI's API create a blog post from it we're analyzing to make sure it's not duplicate, we're layering
0:54.3	on content, we're fact checking it, we're adding links and all that type of stuff, right?
0:58.1	So that's, I'll start with the basics, like that's the first piece.
1:01.3	The second piece is programmatic SEO, So again we've talked about this.
1:05.0	HubSpot versus Salesforce pages. HubSpot, let me back up a second.
1:09.8	If you're HubSpot, you're looking to create hundreds and thousands of these permutations where you want to have HubSpot alternatives, you want to cover HubSpot versus Salesforce, all these keywords, right?
1:21.0	And you can now do this. What was limited before because of
1:24.1	dev resources and design resources, it's now more available to people. I would
1:29.9	start with that. And you know what else we're doing? Did I show you the
1:32.3	dubbed version of our podcast where we're doing? Did I show you the dubbed
1:32.8	version of our podcast where we're speaking in Portuguese? No, but we're doing the same thing
1:37.2	in all major images. And we sound damn good. Yeah. The problem is with the dubbed
1:41.8	versions from our test, we can't get them out to align with the speech.
1:47.0	That's the only problem and we wish the AI solutions out there could fix that.
1:51.0	It'll get there. I mean, I think it'll take time. That's one thing that we're doing. We're testing that with all our major videos.
	...

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