Netflix's Genius Instagram Strategy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 October 2023

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now. TIME-STAMPED SHOW NOTES: (00:01) Today’s topic: Netflix’s genius Instagram strategy. (00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost. (00:57) The different Instagram accounts linked to Netflix. (01:55) Leveraging Instagram pods for growth. (02:20) Replicating social accounts based on different countries and languages. (02:50) The Instagram strategy: 3 Steps to follow according to David Park. (03:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: David Park X (Tweet) Netflix Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we're going to talk about Netflix's genius Instagram strategy.
0:04.0	So, Neil, do you know about this?
0:05.4	Yes.
0:06.4	I mean, no, I do not know about it, and I did not get a chance to look it up.
0:10.1	But I know it's probably something really cool,
0:12.1	because I love Netflix, and I watch tons and tons of their shows and by the way I see him all over
0:16.9	Instagram as well.
0:17.9	Okay there you go so look at the insane number of Instagram accounts owned by Netflix.
0:22.5	This is written by David Park on Twitter or X.
0:25.0	This strategy of making a bunch of branded social media accounts multiplies your impressions
0:30.3	at a low cost.
0:31.6	Netflix has divided their accounts by country, genre, medium, so like
0:37.0	film comedy, comedy, docket, here's, so check out this video over here.
0:40.6	No wonder, I didn't know they had this many accounts on Instagram, but I've seen so many of their accounts,
0:46.4	specifically like show-related ones.
0:48.8	It's kind of crazy.
0:49.8	Can you see this like fully maxed out on my screen? Yeah.
0:53.0	Okay, so Netflix, France, you Netflix, Netflix Chile,
0:58.0	Netflix, it's everywhere, right?
1:00.0	The biggest companies in the world, Netflix, Coke, Disney, etc.
1:03.0	Also, multiply their accounts.
1:04.2	So hopefully, this can strengthen your conviction
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.