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The Story of a Brand Show

Wellthy - Ethical & Fine, Just Like You

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 14 July 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Honeycomb Credit, and Fenix Commerce**

 

“The most sustainable thing that you own will be the thing that you already have,” tells Mia Jestina, Founder of Wellthy. In the second half of this Feature, she continues with advice to new entrepreneurs.

Mia says that the secret sauce is that only “you” as only you can make your business successful. Then mentions the kind of jewelry and designs available at Wellthy.

She wants Wellthy products to be worn in a variety of ways because she believes that getting the most out of products is part of sustainability. She does share that it's hard to be fully conflict-free.

Making sustainable fashion much more approachable and affordable is her purpose.

In this episode, Mia tells us:

* Her advice for new entrepreneurs
* Wellthy jewelry and the metals used
* Hero products from Wellthy
* Sustainability is a Buzzword
* Conflict free components
* The Philosophy of slow fashion

Join Ramon Vela and Mia Caine as they break down the inside story on The Story of a Brand.

For more on Wellthy, visit: https://shopwellthy.co/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options, directly on your Webstore.

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For more details, check out fenixcommerce.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.1

This is the story of a brand with your host, Ramon Vela.

0:21.3

The way in which things are made and how we actually consume them and use them in our lives

0:27.1

have very real implications on not only the people that make those items, but the environment

0:33.0

and the world and everything that exist around us. So I feel that slow fashion is helping to

0:41.3

change people's mindset in terms of not just participating in more sustainable brands,

0:46.0

but even rethinking the items that they already have because you could buy all the

0:51.6

sustainable fashion out there that you want, but it's still going to be the most sustainable thing that you own will be the thing that you already have, that already exists in your closet, that's already in your jewelry box, and really rethinking how you buy things that you want to, like, add to your collection or add to something that you

1:11.8

want to wear to really consider how it can be added in versus just buying it because it's

1:16.6

on trend and then disposing of it when it's not trending anymore to wear.

1:35.2

Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.

1:41.5

How do they do this? They give your customers an Amazon-like experience by providing real-time,

1:45.6

accurate delivery options on your product pages, card, and checkout.

1:51.9

In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery promises to your customers using data.

1:54.7

And get this, you don't have to upgrade your shipping service.

1:59.2

For more information, go to phenixcommerce.com. That's f-en-I-X-commerce.com

2:06.4

and let them know you heard it here on the story of a brand. Hey, don't forget to listen to part

2:11.8

one of this amazing feature. Now, let's get back to the story. My second is actually to read this particular book.

2:20.3

It's called Building a Story Brand by Donald Miller.

2:23.3

I highly recommend anyone who's starting a brand to read this book.

2:29.3

Even if you know nothing about branding, it's really a great way to really understand the beginnings

2:37.1

of building a brand that actually tells a story that makes your potential customer feel

...

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