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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 16 October 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!

Transcript

Click on a timestamp to play from that location

0:00.0

Amazon just announced new FBA fee increases for 2026.

0:03.9

Walmart is teaming up with ChatGPT to launch AI-powered shopping,

0:07.3

and Amazon rolled out a brand new inbound shipment list for you

0:10.1

to help sellers plan faster deliveries.

0:12.8

This and more on this week's episode of The Weekly Buzz.

0:16.2

How cool is that?

0:18.2

Pretty cool, I think.

0:22.1

Hello, everybody, and welcome to another episode of the series

0:24.4

sellers podcast by Helium 10. This is the show that is our Helium 10 weekly buzz.

0:29.0

We give you a rundown of all the goings on in the Amazon TikTok shop,

0:32.7

e-commerce world. We let you know what new features that Helium 10 has and give you a

0:36.7

training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world.

0:42.7

Today's host is actually going to be Chevali Patel, so Chevali, take it away and let us know what's buzzing.

0:48.5

All right, sellers, this week's top story. Amazon is raising fees?

0:52.7

Amazon is raising fees. That's right. Amazon just announced their

0:56.3

updates to U.S. referral and fulfillment by Amazon fees. And while the company says it's an average of

1:02.3

eight cents per unit sold, when you dig into the details, the average might not be telling you

1:07.5

the whole story, which is why I'll take a little bit of effort on your part. I'll explain what I mean, but let's just first dive into the seller news piece that we're

1:14.6

taking a look at here inside of Seller Central. Amazon points out that there were no other FBA

1:19.7

increases in 2025 and that they have made sure that this year's adjustment remains below 0.5% of an average item's selling price.

1:30.6

Okay, this is a lot different and a lot less than inflation and the 3.9% to 5.9% annual cost

1:38.9

increases from other major carriers over the last two years.

...

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