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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#710 - Amazon's AMC Updates + AI Personas

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 18 October 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.

Transcript

Click on a timestamp to play from that location

0:00.0

Today, we are at Amazon Accelerate and we have two very interesting conversations,

0:05.0

one about AMC and what was released and also all about your customer journey with the help of AI.

0:11.5

How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

0:27.7

I'm your host, Bradley Sutton, and this is the show.

0:29.8

That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the e-commerce world.

1:13.2

We are still here in Seattle at Accelerate. We've got a couple great guests today, and our first one here is Isak from Amazon. How's it going? So good. Thank you so much for having me. I always like to ask a few questions about, like, you know, where you grew up, you know, university, things like that. So where were you born and raised? So I actually come from San Jose, Costa Rica and Central America. Nice, nice. Until what age were you there? So I still live there. You still live there? Yeah, Amazon has a lot of employees there, so I'm one part of them. So I kind of live in paradise, but it's great. I love that, yeah. A lot of people go there to, you know like have a nice life, but you're living La Pura Vida right over there this whole time.

1:15.6

Yeah.

1:16.6

Awesome.

1:17.6

Did you return university down there?

1:18.6

Yeah, so actually get a master's degree in analytics innovation technology in Inkaa Business

1:24.1

School, which is a major business school in Central America. Wow, nice, nice. Okay.

1:29.3

And so, how long have you been at Amazon now?

1:32.3

So I've been in Amazon for about two and a half years.

1:35.3

I'd be working as a senior customer success manager.

1:38.3

So I have a portfolio of sellers that I helped them in order to get strategic recommendations for growth,

1:44.9

recommendations for advertising, and pretty much to understand their business,

1:48.9

see what Amazon has to offer and connect them with specialists in order to get growth where we want to.

1:54.5

I love it. I love it. I never met somebody in the – I didn't even know there was customer

1:57.8

success department here. So that's great. Yeah.

2:01.4

So we're talking about customers.

2:05.2

And so, you know, being in customer success, you know, obviously your customers are Amazon

2:09.6

sellers, but we Amazon sellers, our customers are our customers.

...

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