but I see so many people with their employees that are stupid with how they show up for their employees and they're, you know, they're falling all over, you know, pennies and not realizing they could be grabbing dollars.

And because they don't understand that if you don't show up for your employees, they're not, if you want to risk callston service delivered to your clients and your end person,

you better freaking have shown your employees what it feels like to stay at the Ritz Carlton.

Hello, buddy. This is Jake Sonsana. I host the Wilburrow profits podcast here with my co-host,

a multifamily mentor, the coach, Chef, the Father,, the best selling an author, The G-Deddie.

Gennady. Gino Barber, how's going?

Mr. Stenziano, I'm excited about today because we're going to be learning about how to build rapport and how to make some friends.

Hey, man, that sounds good to me. Today's guest is John Rulin, the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology, a system of using generosity to gain access to elite clients and generate thousands of referrals. John and his firm now help automate this process for individuals and

organizations and can help any individual turn their clients into their own personal

sales force to drive exponential growth. So what further ado, John, welcome the show.

Hey man. It's good to be here. Thanks for having me, guys. That's a great buyer you got there. So we're going through the, man, it's fancy, man.

I like it.

It was meticulously crafted.

Yes.

People throw their bio together. It's like, this is like people that don't design their

book cover. It's like, oh, that's good enough. It's like, do people judge a book by its cover?

They shouldn't, but they frickin' do.

So you better put some time in it.

Yeah, yeah.

Yeah, first class, just like your book.

John, you know the amazing thing Jake actually read the whole thing?

After one or two sentences, I usually lose Jake.

...