Was YouTube’s NFL deal a $2 billion mistake?

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 12 January 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

For the first time in 3 decades, NFL’s Sunday Ticket - a subscription service that lets viewers watch many but not all of the NFL’s games each week - has a new home: YouTube TV. The deal will cost YouTube/Google/Alphabet $2 billion a year. Was it it worth it? There’s no one better to answer that question than Sports Business Journal’s John Ourand. He joins Recode’s Peter Kafka to talk about the deal — and what it tells us about other moves by tech giants to get into big-time sports. Featuring: John Ourand (@Ourand_SBJ), Media Reporter for Sports Business Journal and Co-host of the Marchand & Ourand Podcast Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:59.2	slash voxpod this is recode media of peter kofka that is me and today I'm talking to John Orand. He's the media reporter at
1:12.2	Sports Business Journal. He's the co-host of the Marchand and Orand Sports Media podcast. Welcome, John. Thank you very much. I can't believe this is my maiden voyage on your pod, Peter. We're not 100% convinced it is, but we're going with that. So welcome. I'm going to go with it. You are long overdue. The reason I'm having you on is because I read you all the time.
1:29.6	I even ask you for help. You helped out in our mailbag episode a couple weeks ago because
1:35.1	I pay attention to sports because I like sports, but I pay attention to sports business because
1:39.2	sports is the key linchpin for the media business. As you know, 82 of the top 100 rated TV shows last year
1:46.7	were NFL broadcasts. Most of the rest were sports as well. I mean, you've covered the media
1:50.7	business for how long, just having that many football games, including just regular season games.
1:56.7	Yeah. And not an entertainment show to be seen. The media business for better and for worse is increasingly the sports business.
2:04.4	So I want to understand how these deals are working.
2:06.7	I turn to you.
2:08.6	So, John, let me start here.
2:10.4	At the end of last year, the NFL signed a deal for the Sunday ticket rights.
2:15.7	YouTube and Google slash Alphabet bought them.
2:18.8	This is something I've been tracking for like a decade,
2:20.9	wondering when an internet tech player
	...

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