4.8 • 7.1K Ratings
🗓️ 23 November 2025
⏱️ 105 minutes
🧾️ Download transcript
This week, Kate's peer pressuring you to listen to an episode about the DARE program in the 90s and how it made every fifth grader in America incredibly wary of adults wearing trench coats. From winning essay contests and meeting Darren the Lion to interpretive dance performances and questionable field trips, listeners' stories did not disappoint. This episode also explores the program's history, why DARE may have worked to spook many of us but was statistically ineffective, the surprisingly dark surveillance tactics involving kids as informants, and the wild MLM-adjacent structures behind the program's expansion. Enjoy!
Works Cited
https://www.cerd.org/d-a-r-e-s-programs-cost-soars-past-1-billion-with-little-accounting/
https://slate.com/human-interest/2023/09/dare-history-police-surveillance-schools.html
Order Kate's NYT Bestselling book, One in a Millennial here!
Text or leave a voicemail for Kate at 775-HEY-BETH!
Right now, Baked by Melissa is offering our listeners 20% off your order at Bakedbymelissa.com/BETHEREINFIVE. That's Bakedbymelissa.com/BETHEREINFIVE for 20% off your order.
Get 30% off sitewide with code BETHEREINFIVE at CHEFIQ.com. That's CHEFIQ.com, promo code BETHEREINFIVE .
Give the gift of comfort that lasts beyond the holidays. This weekend only! From Thanksgiving Day through Cyber Monday, get 40% off at cozyearth.com with code BETHEREINFIVE.
If you're ready to refresh your wardrobe with pieces that combine style, quality, and longevity, head to DraperJames.com. And here's the best part: use code BTIF10 at checkout to get 10% off sitewide.
This holiday season, simplify your routine with makeup that's clean, strategic, and multifunctional. From November 18th - December 1st, Jones Road is doing their first ever Black Friday Sale! Go to JonesRoadBeauty.com to get up to 20% off sitewide.
Reboot your fall wardrobe with elevated essentials from Marc Fisher. This week shop during their Black Friday Preview Event, which is 25-50% off select styles. Get a head start on your holiday shopping or treat yourself to the boots of your dreams. 10% off your purchase with my new code BETHEREINFIVE10 at marcfisherfootwear.com.
Click on a timestamp to play from that location
| 0:00.0 | Hi, everybody, welcome back to the Be There in Five podcast. I'm Kate Kennedy, your host. |
| 0:15.5 | This week, well, we'll see how far this goes. I was kind of going to snorkel a few different things. And one of these was this, not rumor, but like, I've seen a few different memes or videos this past week talking about how the dare program from the 80s, huge by the 90s, rebranded to the real program, I think, sometime in the late 2000s, |
| 0:42.8 | that it was an MLM or like a pyramid scheme. |
| 0:47.1 | And I looked into this and I was like, yeah, like, let's kind of skim through it. |
| 0:52.5 | It's interesting to think about this program in general |
| 0:56.1 | because it's now widely known to be statistically rather ineffective. |
| 1:01.6 | And it was a very big part of, I don't know, |
| 1:05.5 | I think it's a big part of like millennial lore in the same way like abstinence-only education |
| 1:09.2 | being mandated in public schools was. |
| 1:12.9 | Like we just, we had a very like purity-focused upbringing in many ways that really |
| 1:18.4 | leverage like Bush Reagan era scare tactics and not giving us like practical solutions or tools |
| 1:26.7 | for like the real world world just hoping if they got |
| 1:29.5 | into our brains young enough and scared us about enough things that we'd cooperate and what's |
| 1:34.7 | interesting is I thought I've always kind of joked that dare like completely worked on me like |
| 1:40.4 | I know it didn't work by and large, but I found it so personally scary and the stereotypes about the type of people who do drugs or offer you drugs or what they look like. |
| 1:54.3 | You know, like the cartoon all stars of it all, the guy in a trench coat offering you a doobie, the junkie in the alley that used to be the |
| 2:03.4 | hottest guy in school but had one joint and his life went immediately spiraling into an |
| 2:09.0 | addiction crisis because their whole thing was like weed as a gateway drug. But yeah, it's just, |
| 2:15.5 | it's interesting to look back on. |
| 2:18.1 | And on Instagram, I was like, yeah, if anybody has any anecdotes, like, feel free to text the hotline. |
| 2:22.6 | Just, you know, wanting some supporting tales from listeners thinking this would be like a tight segment. |
| 2:28.8 | I felt like shook by how many people wrote in. |
... |
Transcript will be available on the free plan in 21 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Kate Kennedy, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kate Kennedy and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.