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Be There in Five

Shelf Help

Be There in Five

Kate Kennedy

Personal Journals, Society & Culture

4.87.1K Ratings

🗓️ 8 December 2025

⏱️ 119 minutes

🧾️ Download transcript

Summary

This week, Kate investigates Elf on the Shelf: cute Christmas tradition or late-capitalist nightmare? After a simple Instagram question turned into hundreds of responses about surveillance capitalism, invisible labor, and performative parenting, she started to unpack what this manufactured tradition reveals about millennial parenting, Christmas magic, and the mental load of the holidays. Can it just be holly-jolly casual for those of us who like light whimsy labor, or does it have to match its corresponding oppressive, mischievous Christmas elf canon? Plus, the suspicious origin story of Christopher Pop-in-kins and whether Elf on the Shelf's biggest crime isn't the ziplining across the kitchen on dental floss, but intellectual property theft. Enjoy!

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Transcript

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0:00.0

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1:07.7

Baked by Melissa.com slash be therein five i'm happy i'm happy i suppose today in five i suppose today is um they be there in five

1:27.3

of christmas spectacular though next week would make more sense I'm Kate Kennedy, your host. I suppose today is, um, they'd be there in five of Christmas

1:27.6

spectacular. Though next week would make more sense. I think we're going to talk about the docu-a-a-a-a-a-a-sore docu-series. There's only two episodes coming out. I'm hoping it's enough material to chew on. Alas, we'll see. I am typically able to do recaps longer than the material itself. So I have high hopes. But I wanted to

1:44.8

do something holiday related, as we usually do. And this year, I kind of foolishly thought we could take

1:49.7

on a topic for fun in the name of all things Holly and all things jolly, as you know, I feel strongly

1:54.9

about Christmas cheer. But I didn't know that this particular topic was met with such Christmas

2:00.0

disdain, such Christmas

2:01.9

fear. Okay, first of all, I should start by saying, if you're listening and there's like kids

2:06.1

around, turn this off, because we will be talking about the holidays in the context of jolly old

2:11.2

St. Nick and a cohort of Narkey, pointy-eared pals. He's deployed in millions of homes around the

2:17.3

world. I also, when I was

2:19.3

doing research about this topic, I learned this from a harrowing news story about Lara Spencer of

2:23.3

flea market flip fame. Talented host, Great Lakes, God awful taste in a vintage credenza. Are they gone?

2:29.1

Bye. See you later, kiddos. She talked about Elf on the shelf. On GMA, not as if it were like a mystical magical elf, like parents have to, but like reported on it, not in a way that was kid friendly. And she had to like do a public apology. And I'm like, as parents, we need to acknowledge that even if things are kid friendly, it doesn't mean they're four kids, you know. I on an unassuming, you know, Tuesday or Wednesday in November,

2:52.3

put out an Instagram story that said, hey, moms, I need some shelf help. What's the, what's the vibe

...

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