Neil, did you know that Vice Media raised, I think, 1.6 or 1.9 billion dollars in financing, and the last couple

rounds were debt financing. And this is the company we talked about in the past that went bankrupt.

Yeah. And this is why. have we talked about in the past that went bankrupt. Do you know that?

And this is why the headline came again,

but I'm just, I didn't know that they raised close to $2 billion.

You know, they raised a lot of money from Disney, right?

Yeah.

And then you know they started taking on private equity money and you know offered crazy deals after that right?

Yeah, and you know who controlled their distribution Disney there you go. Yeah that kind of screwed up

Yeah, large parts of the company.

So look, in the last episode, we talked about discovery platforms

versus relationship platforms.

I think Vice was very much a discovery platform in some cases,

because people were running ads through them but they didn't really go deep on the

relationships and the way they were monetizing I always like to say like if you have a big audience

you probably don't want to monetize through ads because when you look at the Logan Pauls or Mr. Beast, they've gone the product route because you're going to get better margins at the end of the day and you can control the experience more.

And so we're just seeing this again, like, sure, you got the the attention but you picked the wrong

monetization vehicle which can still cause you to bankrupt because last year I think

they still did $232 million in revenue but they were still like way reversed

on their balance sheet right so it didn't work out.

Yeah, dude the big problem that Vice had is they bit the hand that was feeding them.

That was a big issue that they had as a company.

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