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Marketing School - Digital Marketing and Online Marketing Tips

Alex Hormozi Was About to Lose Everything Until He Discovered This

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 17 August 2023

⏱️ 120 minutes

🧾️ Download transcript

Summary

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s business model [09:00] - Playbook on scaling companies 10x [15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company [20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability [24:00] - Alex Hormozi’s content marketing strategy evolution [27:19] - Alex Hormozi on the TikTokification of social media [33:00] - How Alex Hormozi creates his content [44:04] - Alex Hormozi chose business over Leila Hormozi [55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu [59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better [01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff [01:09:00] - Alex Hormozi on having children and his childhood [01:19:00] - How Alex Hormozi is planning to launch his book [01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business [01:37:00] - Organizational development tips for scaling business [01:45:37] - Alex Hormozi on fitness and lifestyle [01:58:17] - Where you can find Alex Hormozi’s newest book Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Did you feel like you were really close to losing it all?

0:02.7

Every day.

0:03.6

It was horrible.

0:04.5

It was so stressful.

0:05.7

If someone else can make this piece of content,

0:07.3

I don't wanna make it.

0:08.4

You fell in business love with Leila first

0:11.8

before you fell in love love.

0:13.3

Yeah, I was really upfront about this

0:14.9

and we both agreed.

0:15.7

I said, listen, here are the priorities.

0:17.4

I was like, business and then us.

0:20.0

When you're shit's so good,

0:21.6

you don't need to game the system.

0:23.3

That is already the game.

0:24.3

Too good to fail.

0:25.1

You know what I mean?

0:25.9

That's the line.

0:26.8

It's funny because right now people will probably be like,

0:28.1

you've made it, you're at the pinnacle of content.

0:29.8

Like, do we literally have to even start it?

0:31.3

Like the amount of stuff that we're planning on doing

...

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