Hello, everybody. Welcome back to the Primal Potential Podcast for a very special announcement,

a very, very, very special announcement. Today's a big day. Today is the official release

day of my second book, Tools for the Trenches, Daily Practices for Resilience, Perspective, and Progress.

You know, so it's available on Amazon. You can go get it now. You can buy copies for your friends,

for the holidays, family members, etc. It's available now. I shared this in an email,

well, depending on when you're listening to the podcast, maybe the email hasn't gone out yet.

But somebody asked me on a recent Saturday episode of the podcast, what I do to celebrate

achieving a goal. And I answered very honestly on the podcast that like, I'm not a big,

like, reward person. I'm not a, like, it doesn't motivate me to say, when I achieve this goal,

then we're going to do X, Y, and Z. If that works for you, I think that's awesome. But I just don't

think that way. And I think it's because achieving the goal is satisfying in and of itself. You know,

and I was, I was thinking back. Somebody asked me, how does this feel? I think it was one of my

financial advisors said to me, you know, how does this book launch feel compared to the launch of

chasing cupcakes? And it's so different. Chasing cupcakes, of course, was my first book. And so

there was a lot of like, it was just an exciting new first experience. And this isn't the first experience.

So that's different. And it also felt like a much kind of bigger deal to do the first book. And

there was more fear like, gosh, are people going to love it? And you know, it's funny because

I very rarely feel proud of myself. You know, when I lost a ton of weight, it wasn't like I was super

proud of myself. It was more like about time, you know, like finally, there was just not this

sense of like, oh, I'm really proud of me. And even with chasing cupcakes, I didn't necessarily

feel proud. I didn't feel not proud, but it just wasn't like the primary emotion. And with this

one, with the release of tools for the trenches, it feels so different. In both good ways and bad

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