Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 11 March 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Armed with experience in finance and fashion buying, respectively, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard started their fashion brand with a single jacket style and no business plan. A decade later, they have a successful label with seven brick-and-mortar stores. Here, they speak about working with a business partner, learning to trust your gut, and the question Anna Wintour asked them.

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Transcript

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0:00.0	Hi everyone, I'm Hilary Kerr and this is Second Life, a podcast spotlighting women who
0:11.7	have truly inspiring careers.
0:14.4	We're talking about their work journeys, what they've learned from the process of setting
0:19.1	aside their doubts or fears and what happens when they embark on their second life.
0:24.4	Today is a very exciting day because I have two dynamic women on the podcast with me.
0:31.4	Veronica Milay-Beard and Veronica Swanson-Beard, the two women who also happen to be sisters
0:37.0	in law who are behind the elevated Ready-To-Ware brand Veronica Beard.
0:42.4	The brand, which launched in 2010 with a single jacket style, is now a hugely thriving
0:48.8	business that brought in over a hundred million dollars in revenue last year alone and
0:55.0	is poised for even greater success in 2019 with seven standalone stores, over 500 global
1:02.9	retailers who carry the brand and a new capsule collection with extended sizing running
1:08.4	from double zero to 24.
1:11.7	And for those of you who care about such things, Megan Markle is one of the brand's many
1:16.5	celebrity fans, along with Winnith Poulto, Carrie Washington and Kaya Gerber.
1:22.3	Of course, since this is Second Life, neither of the Veronica's thought they would be designers
1:27.3	running an empire.
1:29.1	Anything but.
1:30.1	Veronica Milay-Beard comes from the finance world where she worked on Wall Street and was
1:34.7	a COO of a hedge fund, while Veronica Swanson-Beard worked in fashion sales for Narciso Rodriguez
1:42.3	at Alberta Ferretti before becoming a buyer for a specialty boutique.
1:46.6	And did I mention the fact that they have eight children between the two of them?
1:50.6	Eight, because that is also a fact.
	...

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