VAULT: Using YouTube to Grow Your Speaking Business
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 2 September 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.
Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.
On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What is his strategy when he goes to a conference?
- How does he use his platform to build relationships?
- What other income streams has he built aside from speaking?
- How Fizzle and Pat Flynn influenced his platforms and business growth.
- What is the second biggest search engine after Google?
- Is it best to position yourself as a topic expert or a speaker?
- What are the 3 factors to succeeding on YouTube?
- What can flags teach us about using YouTube effectively?
- And so much more!
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:49.4 | Hey, what's up? Friends, Grant Bolden here. Welcome back to another episode of the speaker |
| 0:52.7 | lab podcast. This is another one of those bonus special episodes of the vault where we are going back in the |
| 0:58.9 | archives, pulling out some of your favorites, some of the classics from the hundreds and hundreds of |
| 1:03.5 | episodes of the show that we have done. Now, if you've ever been curious about how to leverage YouTube |
| 1:09.3 | to grow your speaking business, |
| 1:10.9 | then this episode is for you. |
| 1:13.2 | Today, we're going to be going back in the archives talking with Thomas Frank, who is a student |
| 1:17.1 | of the speaker lab. |
| 1:18.4 | Thomas and I actually met years ago when I spoke at the college that he was attending. |
| 1:22.2 | And since then, he's had some massive success with his very own YouTube channel. |
| 1:29.2 | Now, in this episode, Thomas is going to explain how speakers can build their audience and believe it or not, find gigs by using |
| 1:33.1 | YouTube. He also is going to talk about the best practices for creating YouTube videos, |
| 1:36.9 | how to generate a following, and three keys to finding your own YouTube success. Thomas has a |
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