Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speaklab.com slash marketing. And we'll see you there.

Hey, what's up, friends? Graham Baldwin here. So good to have you here with us for episode

358 of the speaker lab podcast. Now joining me today, I've got a friend of the program and former guest of the show, Ms. Tamson Webster, who is here to talk about the idea of finding your red thread. Now, Tamson brings a ton of experience as a keynote speaker, a business strategist. And so during our conversation, she's going to explain the idea behind this red thread and why it's absolutely essential to your speaking business. Now, as

speakers, we all understand the importance of finding an audience for our message. And Tampson's

going to take a deeper look at this and explain what it means to find what you would call

your through line for a message. Also, how to determine its viability within the market and strategies to test your ideas with an audience. It's always

fun to be with Tampson and she's got a ton of great insight to share. So let's get right to it.

Here's my conversation on finding your red thread within your message with Tampson Webster.

Enjoy.

It's our friends.

Graeme Baldwin here. Welcome back to the Speak Lab podcast. Good to have you here with us today.

Today we are joined by a good friend of the show and the program, Ms. Tampson Webster,

who has been on a couple times with us. I think this is your third appearance.

I know. It's a three-piece. There you go. So had you all way back when, a couple years ago, episode 118 and 132, would definitely recommend that you go back, listen to those episodes. We actually talk a lot about when people are asking about how do I book TED, TEDx stages, what is the differences? I always refer to your episode. So you've got a lot of expertise there. So we'll tease that out and let people go check that out. So thanks for joining us and being back with us once again. Oh, it's my pleasure. You've got such a great community and I'm delighted that you've chosen to lend them to me once again. Well, we appreciate you being here. And you've got a new book out. We're going to be

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