It's the Virch Show.

Hi, we've had great debates this morning about Tiger Woods.

Man, Melissa is putting her foot down on this Tiger Woods thing. Yeah, and I'm not trying to be dramatic. It's just the, you know, anytime you want to, you're mad about something or angry, especially at an advertiser, then what you do is you just don't buy the product. I mean, that's the biggest way you can, you know, punish an advertiser. Advertiser you know, there'll be other people like me. There may be more that are not like me. But the whole Nike ad with Tiger Woods using his deceased father's voice to try to improve his image and sell products has is offensive to me. And Katie and I last night were talking about it. And we just said, you know what, we're just not buying any more Nike stuff.

And, you know, I made the joke earlier about how that's not going to really be, you know, that big of a dent in their pocketbook for me, since I'm not as athletic as Katie is. But for Katie, that's a huge deal. So, but yeah, neither one of us plan to buy Nike anymore because we just think it's a poor decision on their part. I think it's so disrespectful.

Let's set this up first because many of you probably have no idea decision on their part. I think it's so disrespectful.

Let's set this up first because many of you probably have no idea what this commercial is all about and you haven't heard it yet.

There's a pretty interesting side story to it. We've linked over to it from Q100 Atlanta.com if you want to go to the Birchha page and actually watch the ad. but it is a black and white ad of Tiger Woods looking very, you know, somber and sad just staring into the camera.

And the voiceover over the commercial is of his late father, Earl Wood. black and white ad of Tiger Woods looking very, you know, somber and sad just staring into the camera.

And the voiceover over the commercial is of his late father, Earl Woods. And it's apparently as if he were speaking to Tiger. So they have edited that audio, though. So at the very

beginning it says Tiger. And then it has a quote from Earl Woods. Well, that quote was taken from a 2004

documentary about Tiger's career and life and everything else., that quote was taken from a 2004 documentary about Tiger's career and life

and everything else, but that quote was actually intended as a part of a conversation he was

having about his wife about Tiger's mother and how they're very different in their differences.

And he talked about his mother being very black and white, very yes or no, and that he's more

inquisitive and wants to ask

questions. So this quote is taken completely out of context, played over top of Tiger Woods

looking sad and somber into the camera, and then there's a swoosh at the very end of it. Tiger,

I am more prone to be inquisitive to promote discussion.

I want to find out what your thinking was.

I want to find out

what your feelings are.

And did you learn anything?

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