The First Show.

Melissa Carter, why don't you reset this for us?

What is our No Hot Lanna campaign?

All right.

Well, for years, I think this we established, it started in the 70s, where the term hotlanta was big for the city.

It was like a PR kind of buzzword for Atlanta so that everybody knew that it was hot because it was a city that was growing.

It's getting hot.

Well, now we find that only people outside of the city of Atlanta use the word hotlanta. So when they're talking to, you know, one of us is talking to friends or relatives, oh, how's down in hot Atlanta? And so it's a little cheesy because it's now 30 years old. And so it's just time for change so we we need you know now it's the a

ATL but hotline is just not cool so we're trying to get everybody to understand that it's not

cool and to stop using it so I believe was it Janet Jackson the first person we talked to

about this no hotlana campaign like just stop using the word hotlana and tell all your

are you all your people not to use the word hotlana and that that's kind of how it started. And if it just comes up in casual conversation, I think as at Lannins, we have a responsibility just to say to our out-of-state friends that don't know any better, hey, you know, we don't really call it Hot Lana down there anymore. That's not cool anymore. But there are still some locals that are holding on to past traditions.

And we have suggested that you email us or call us, whatever you got to do, Facebook us in a lot of cases also, and tell us about these offenders.

Here are five.

Well, and like you said, to make change, sometimes you have to embarrass a few people.

You know, set them out as examples of what not to do.

This one comes from Jessica Brown on my Facebook page.

If only I had a magic marker last night, obviously Tavern 99 didn't get the memo regarding Hot Lana.

Oh, no.

And she snapped a picture of a big banner they had up last weekend that said, Hotlana welcomes the Miller Corps Southeast Region team. No. See, Tevin 99's new, too. It should know better. It's like a new, cool place to go and hang out. It's a new place. It's not go with cool yet. Well, yeah. It's a cool place.

This won't get you on the cool list. Hotlanta will not get you on the cool list. Hotlanta knocks you down off the cool list. I get in a whole bunch of emails from you guys. This one from Teresa, again, telling Starbucks that you got to get rid of those mugs with the hot Lanna. It's merchandising. It says Atlanta and here's letters on this one coffee mug. And then underneath Atlanta, it says hotlanta. So it's not even necessary because it's not the- It already says Atlanta. I have a friend who collects those mugs because you can like only buy the city when you are visiting the city. So like in Atlanta, it's just the Atlanta mugs. It's like a hard rock t-shirt. Yeah, like in San Diego, you know.

So they're collectible in each city.

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