VAULT: The 5 Key Metrics to Growing Your Speaking Business
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 26 August 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.
Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000 to nearly $200k in under 4 years.
Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- What are lagging indicators versus leading indicators?
- How has he determined his $5,000 speaking fee and when does he raise it?
- What are the 5 steps in his prospective gig pipeline?
- How soon should you contact a prospect who shows interest in hiring you?
- When does he stop everything and focus on generating leads?
- What does it mean to him if no one books him from an event where he's speaking?
- How many gigs does he aim to book from each of his speaking events?
- Why you've got to be serious about the numbers if you want to be serious about speaking
- And so much more!
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:51.2 | Hey, what's up? Friends. Graham Baldwin here. Welcome back to another episode of the Speaker Lab podcast. And again, we are doing a special edition of the podcast where we are going back into the vault. And in this series, we are going to be just unlocking some of the timeless episodes and classics, revisiting some of your favorites from the show. And we have another doozy for you today. Today, we are going to be hearing from none other than Eric Ream, who's not only a friend |
| 1:13.4 | of the program, but also a successful former student who has returned to continue to |
| 1:18.3 | coach a lot of our VIP students. |
| 1:20.5 | He has been incredibly successful, has a passion for equipping others to find success in |
| 1:25.2 | the speaking industry. |
| 1:26.2 | And Eric is an all-around great human being. |
| 1:28.5 | And I'm really excited that we are bringing back this episode from the archives. |
| 1:32.2 | So in this conversation, Eric has focused on five key metrics, which has led to exponential |
| 1:36.9 | growth of his business in literally just a few short years. His metrics, his insight, |
| 1:41.2 | his experience is going to help you both evaluate the health of your business and what to do next. We're also going to dive into topics like contacting prospects, |
| 1:48.4 | generating leads, goal setting, and why tracking these numbers meticulously really, really matters. |
| 1:53.7 | So whether you're just getting started or you already have a few years of experience under your belt, |
| 1:58.0 | there is something here for everyone. So let's take a step back |
... |
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