You're on The Birch Show.

Sarah Blakely joins The Birch Show in Q at Q100 right now.

How are you?

I'm awesome.

How are you?

Thank you for coming in.

You know what?

Traffic can't be that bad in Atlanta. That's where I thought of the name Spanx. It's good for something. Sitting in Atlanta traffic? Yes. I'm serious. We have gotten times from time to time from people that say their most creative times in the day are that hour or that hour and a half.

If you can just accept it and like become creative in it, right? And embrace it a little bit. I thought of so many bad names for the company and just one day I was in traffic forever and literally the word popped in front of me, Spanx. And I was like, that's it. So that's where it arrived in my consciousness and traffic.

What are some of the rejected names?

Oh, God, open-toed Delilahs.

What?

That's like a band that would play outside of music mid-sad.

Right.

I don't think I'd be sitting here with you guys, right, if I'd named it that. I mean, this is bad. They're actually at the Earl. I'm Friday. For those that don't know who Sarah Blakely is or what Spanx is, give us the 101 course on both. Okay, the 101 is I invented footless pantyhose out of my apartment in Virginia Highlands. I had $5,000 in my savings.

I was selling copiers at the time, but I discovered the best undergarment, you know, out there,

and went on the internet, got it made in North Carolina, cold called Neiman Marcus, Sacks Fifth Avenue,

and got my start on Oprah.

Jeff, that was Jeff that said that. I did. Oprah called, and she chose Spanx as her favorite product of the year. And so I had, you know, I'd send my trucks coming to my apartment twice a week with boxes of Spangs. I, you know, I quit my job selling copiers and just went on the road promoting it.

We're so missing some stuff in this history.

We're so missing.

It's almost going like too fast. I thought of this thing in my apartment, then Oprah called, then the semi came and look here.

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