USR 330: The Number One Priority Of Every Entrepreneur In 2018
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 8 January 2018
⏱️ 13 minutes
🧾️ Download transcript
Summary
By a show of hands, who has made their new year's resolutions list? How about for your business?
Building your audience should be at the very top. Trends and automation change often, which means you've got to create a group of raving fans that you can fall back on regardless of technology shifts.
How can you grow an audience of people who know you, like you, trust you, and will buy from you when given the opportunity? Today's episode will serve as your crash course.
(1:46) "The one key thing that I want to make sure you prioritize in the new year is building your audience. Far too many times we get too distracted on things are internal facing vs external-facing… we need to be front stage, directly interacting with our market and our potential customers. The further we get from them, the harder it becomes to survive."
(3:25) "'Agile' is an important keyword to be thinking about in the way that you are framing up your business in 2018. In fact, I think I have mentioned this a few times over the course of last year's episodes, but many large corporations are hiring consultants and bringing in outside expert to become agile like a small business owner."
(8:47) "You get that one comment on a social media post that you did... value that. It is that one comment, that one engaged person that will tell another person, that will tell another person. That will ultimately become your best paying client."
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 330. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, believers, dreamers, |
| 0:14.0 | and doers who want to build a profitable, sustainable business |
| 0:18.0 | around a life of purpose, fulfillment, freedom, and family. |
| 0:22.0 | Now let's get down to business. |
| 0:26.0 | Welcome to Unstoppable Success Radio. |
| 0:29.0 | I am your host, Kelly Roach, and I am thrilled and honored to have you back here with me today. We're |
| 0:34.5 | kicking off a new year and what better to focus on in one of our first |
| 0:39.5 | episodes of the new year other than the most important priorities for us all as entrepreneurs |
| 0:46.7 | to be centered in on and focused around as we set our goals and our priorities and work on creating new habits for the new year. |
| 0:56.0 | Now we all kick off the new year with a laundry list of new goals that we want to accomplish, habits that we want to form, and changes that we want to make in our life. And very quickly, before February 1st hits, many of those things have already dropped down off the list and have |
| 1:14.2 | began to fallen away. But what I want to help you do today is really hone in on |
| 1:18.9 | the one core thing as it relates to your business specifically that I want to make sure |
| 1:25.1 | you put at the very top of your list and actually keep it there all year long. |
| 1:29.6 | This year is going to be a year of rapid change and unexpected twists and turns in the market. |
| 1:38.0 | We saw that coming in 2017. |
| 1:40.4 | It's arrived in 2018. |
| 1:42.3 | There's so many changes happening so fast. It's hard for any of us to keep up with |
| 1:46.4 | But what the one key thing that I want to make sure you prioritize in the new year is building your audience. Far too many |
| 1:56.4 | times we get too distracted on things that are internal facing |
| 2:04.3 | directly interacting with our market and our potential customers |
... |
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