Using Web3 to Create Loyal Consumers with Robert Lund

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 12 December 2022

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Robert is a creative mastermind who has held directorial positions at ad agencies around the world. At Studio TBD, he and his team are building the next generation of cannabis products. As the US navigates the rapidly growing cannabis industry, Robert is focused on a refined, sensible experience for the everyday consumer. Robert’s unique approach to branding is at the core of everything he does, and he sees massive potential in Web3 technology to foster authentic connections among loyal audiences. In this episode you'll learn:Why cannabis needs a new cultural narrativeHow to cater to a demographic that hasn’t yet been well-definedWhy a company without a clear story is destined to failWhat opportunities does Web3 present for connecting people in an organic way?We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am Anika Jackson, host of your brand Amplified,
0:15.6	and super excited to have Robert Lund on the show today,
0:19.2	the co-founder and chief creative at studio, TBD-dibd. Robert you have a very interesting background and I think you also are working in two fields that are full of innovation, creativity and kind of almost the unknown right now. So before we dive into that, thank you for being here and I'd love for you to share your background in creative development design strategy.
0:44.0	Thank you so much for having me.
0:46.0	It's an honor and yes you are correct and I think the unknown is the most active word in that sentence to be honest.
0:57.0	Both of these cannabis and
1:05.0	also, that's why we are in it to be honest.
1:08.0	And also that's where the most room for creativity actually is.
1:12.0	So that's cool. But my background. So I grew up in
1:17.6	Sweden, Stockholm, Sweden, almost at the North Pole. And I found myself after a while
1:26.5	in the Swedish creative industry,
1:28.6	which is hailed as one of the most top of the line countries together with America and United Kingdom and Japan and some of the other ones.
1:38.0	And there are reasons for that that we can get into. But we could jump that and sort of try to land into why I'm here.
1:48.0	And what happened was that I was lucky enough to get a job
1:51.0	with one of B more prominent agencies in Sweden.
1:54.8	It was called an advertising agency, but we did everything from product development to product
2:00.1	design, helped with solving business problems so I thought that that's that's what you do
2:07.5	with an advertising agency and I got I got recruited we were lucky enough to do some work that got a lot of attention. We were lucky enough to do some work that got a lot of attention.
2:16.0	And if it's something the creative industry is great at in America is to find talent.
2:21.0	So we got a lot of offers and after a while we decided to move to New York.
2:26.3	Me and my created partner at the time. So got here and realized that an advertising agency in America is not at all what an advertising is
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.