Using The Five Ethical Principles Of Persuasion To Grow Your Business

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 4 October 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Akbar Sheikh is the CEO of AkbarSheikh.com. He uses his expertise in branding, marketing, and storytelling to help business owners excel at entrepreneurship. He is the international bestselling author of the book Seven Figure Funnels, and has been featured on various media outlets and news sites. He also devotes time and energy towards giving and helping those in need, which he believes is his “greatest source of ROI.”

In this episode, we talked about persuasion, motivation, entrepreneurship...

Transcript

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0:00.0	When I look at businesses, I would say that they always have most of these five things
0:06.8	are off or they need improvement, e-pop, ethical principles of persuasion, scarcity, reciprocity,
0:15.4	likable authority, messaging, social proof. Now, a lot of times, bro, because I deal with the fundamentals,
0:23.0	the fundamentals are never sexy.
0:24.9	So we're talking about like accountability.
0:27.3	We're talking about not giving up.
0:28.5	And people like, yeah, yeah, yeah, blah, blah.
0:30.5	I heard this.
0:31.2	So it's funny, like in a lot of my courses,
0:33.2	I have to come up with words for it.
0:35.8	You know what I mean?
0:36.2	Like, for example, instead of saying like rest of prostit or something, I have to be like,
0:39.2	check out the backscratcher method.
0:42.8	Now, I have to like romanticize it because nobody wants to hear the fundamentals, but it's a status.
0:48.3	Welcome to the home service expert where each week, Tommy chats with world class entrepreneurs
0:53.9	and experts in various fields,
0:55.9	like marketing, sales, hiring, and leadership to find out what's really behind their success
1:01.8	in business. Now, your host, the Home Service Millionaire, Tommy Mello.
1:13.4	All right, my name's Tommy Mello. Welcome back to the home service expert.
1:15.2	Today I'm here with Akbar Shik, and he is an expert in persuasion, motivation, and entrepreneurship.
1:21.5	He's the CEO of Akbarashik.com.
1:25.0	He started that in 2017.
	...

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