that's exactly what we do. I mean, we take people on this emotional journey to create that

environment, that buying decision, because I mean, nobody wants to be sold, everybody wants to

buy. And to do that time share example you just gave, like, they got so emotionally engaged

that they were like, I I almost bought but then logic took

over and there's the disconnect there and that's where cancel's come into place I always say we're

highly highly paid storytellers because facts given without emotion is not retained but if we can

create a story a fun environment we capturing them, they're leaning in,

they're listening to us, they're going to retain that information if I have them emotionally

engaged with me throughout this whole, I don't want to call it a pitch, but just through this

whole educational process to ultimately make that emotional decision.

Welcome to the Home Service Expert, where each week Tommy chats with world-class

entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership

to find out what's really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

Hey, welcome back, guys. It's Tommy Mello with the Home Service expert.

Today I'm here with Riley Meek. We're going to go ahead and give you his bio.

He's specialized in entrepreneurship,

relationship marketing, and just general marketing. He's the social dynamic selling system and the

founder since 2010, American Partners Group co-founder, managing partner. And he's the founder and

CEO of the social dynamics selling system, an easy-to-follow program that walks people

through the entire process of launching a dinner seminar marketing campaign step by step.

He's generated over $80 million in sales in the last eight years, and he's out of Minnesota.

Riley, what's happening?

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