See, here's where they make mistakes. People go out and try to advertise to all of Phoenix.

But David Ogilvy said it in the 1950s, the father of modern advertising. The key to advertising is reach, frequency, and impact.

You got to reach the right people, and you got to do it frequently. Well, you can't afford to stay in front of everybody in Phoenix.

You got to understand your demographic, your avatar.

Well, you got to, yeah, you got to get it down to a small enough audience that you can afford

to be in front of them all the time.

And 80% of your content is for them, not for you.

It might be a meme or something funny or some tip or some whatever.

Just reminds them.

Your logo's on it.

You mention the business, but you don't have to be selling

all the time. I just want to, oh yeah, so when the time comes, like the sticker on the inside of my

garage store. When the time comes, I'll remember you. Welcome to the home service expert, where each

week, Tommy chats with world class entrepreneurs and experts in in various fields, like marketing, sales,

hiring, and leadership to find out what's really behind their success in business. Now,

your host, the Home Service Millionaire, Tommy Mello.

Hey, my name is Tommy Mello, and this is the podcast, the home service expert.

Not sure if you ever heard of me, but right now we're in 10 states, 17 markets, 200 employees,

and do the best we can. I can tell you this. My friend here, Bill Hellestead, just did something

for me that's literally earth- shattering what happened in the last

six months. So we're sitting here in this beautiful new building. We went through with the SBA

process. And I'm sitting here thinking about where I used to be, right? I was the one guy out there.

...