Using Storytelling to Build Your Brand and Your Business With Jordan Scheltgen
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 15 October 2017
⏱️ 24 minutes
🧾️ Download transcript
Summary
Jordan started his advertising agency, Cave Social, in 2013. He has his own column for Inc Magazine on leadership called, Think Forward, and hosts the marketing show, In The Cave.
Top 3 Value Bombs:
1. Use your content as a way to serve your audience.
2. Never have your business depend solely on one client.
3. Success does not happen overnight; GREAT things take time.
Visit Jordan's website - Cave Social
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Transcript
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| 0:00.0 | Boom! Shake the room fire nation! JLD here and welcome to episode 1820 of EO Fire, where |
| 0:10.8 | I chat with entrepreneurs on fire seven days a week. From accomplishing goals to launching |
| 0:15.9 | podcasts to creating funnels and webinars that actually converts, I have four Quattro |
| 0:21.8 | courses awaiting for you at EOFire.com. Now let's chat with today's featured guest, Jordan |
| 0:28.3 | Shelton. Jordan are you prepared to ignite? Oh JLD I'm ready man. Yes. Jordan started |
| 0:35.5 | his advertising agency cave social back in 2013. He's grown his own column for Ink Magazine |
| 0:42.7 | on leadership called Think Forward and he hosts the marketing show in the cave. Jordan |
| 0:49.5 | take a minute, fill in some gaps from that intro and give us a little glimpse of your |
| 0:53.6 | personal life. For sure. So around 2013 is when I was finishing up college and I played |
| 1:01.4 | football in college and that ended and I had all this energy and all the structure in |
| 1:06.2 | my life from that that was now kind of taken away. And I said okay, you know where can |
| 1:10.6 | I dump that energy into now. So me and one of my teammates, we started this blog and we |
| 1:15.9 | started blogging, creating content and just for fun. It all started for fun and this thing |
| 1:22.3 | quickly our magazine ramped up to over a million hits in just under a year. Let us to opportunities. |
| 1:30.4 | We got to other businesses started contacting us and saying hey, can you create content |
| 1:34.1 | for us? Things kind of went from there. And as we sit today, we are seven employees, three |
| 1:40.9 | locations and creating content, helping big brands, small brands out with their advertising. |
| 1:46.5 | So it's been a bit of a ride so far. I love the ride. I'm looking forward personally to |
| 1:51.4 | diving more into your journey Jordan. But before we do, let's talk about today. What are you |
| 1:57.3 | an expert in? What is your area of expertise? I think it's storytelling, but you know, consistent |
| 2:03.1 | consistent storytelling. And that's through videos, articles, and graphics. One of the things |
| 2:08.9 | and how we approach storytelling is I would compare it to a comedian. You know, if you hear |
... |
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