Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending time with us today.

It's listeners like you in 181 different countries that have made Negotiate Anything the most popular negotiation and conflict resolution podcast in the world.

I'm your host, Kwame Christian. I'm a business lawyer, mediator,

professor, and the director of the American Negotiation Institute. Before we get started,

I have two quick questions for you. Is negotiation a critical part of what you do? Do you need to

resolve conflict and persuade at work? If you answered yes to both of those questions, visit

our website to learn more about

our negotiation workshops. We've traveled the country working with professionals just like you,

and we'd love to have the opportunity to work with you too. Check out the link in the description to

learn more. Brian, thanks for joining us today. Hey, I'm happy to be back, Kwame. It's great to see you.

Yes, it is great to see you

again, my friend. So how about you go ahead and tell us a little bit about yourself and what you do

for the folks who might not remember you from the previous two times you've been on the show.

Okay. Well, Brian Ahern, and I am the founder, chief influence officer of my own company

called Influence People.

And I teach people about the psychology of persuasion and how you take those decades of research

and bring them into your communication to make it easier for people to say yes to you.

That's fantastic.

And now with this new book, I'm excited about this because I read your first book and I gave you

what could only be described as an obscene amount of notes that I took on it.

I think it was about 15 pages of notes I took on it.

So now we're here talking about this second book.

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