Today, we're going to learn how one hungry entrepreneur completely bombed her first attempt at Amazon, then figured it out over time.

She'll also teach us her unique branding strategy and walk us through how she plans to hit $5 million in sales next year.

Hello, everybody, and welcome to the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is a completely unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Joining me here in studio today is a Carabella. Carabella, how's it going? It's going good. How are you? I'm doing delightful. So you are actually local here. Whereabouts you live? Yeah, I live in Huntington Beach. Huntington Beach. That's one of my favorite cities. I told you before.

That's right. My favorite restaurant, Mario's restaurant on Springdale and Edinburgh in Huntington Beach.

That is the go-to Mexican food place, if anybody's in Huntington Beach. Now, we met originally at

CellarCon in Vegas earlier this summer. Now, what brought you to CellarCon?

So I've been selling on Amazon for about a year.

I actually bought the ASM course. And I wasn't able to go the first year because I couldn't afford to go to

the SellerCon and on my inventory. So I was, I told myself, next year is the year. I'm going to go.

I'm going to meet the mentors. Like, it's the time to go.

So that's why I went. And then it was amazing. It was literally beyond anything. It was amazing.

No pun intended. Yeah, exactly. Okay. It was just like it blew my mind. Like I didn't think it was

going to be that great. And that that pains my heart because I know my session was not part of that since you

skipped my session for somebody else. So yeah, okay, so way to rub it in there. But anyways, let's continue.

So you took the ASM course. Let's actually just take it back a few years. So were you born and raised

in Southern California? Yeah. So I grew up in Palm Springs and then I graduated high school in Menafee, California.

And then once I graduated high school, I kind of did a little bit of online college here and there.

I was going to university and then I stopped because I was like, this is worthless.

What were you majoring in?

Business.

I was majoring in business.

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