Using Content to Grow a Loyal Audience with Joe Pulizzi

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 23 August 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a "Must-Read Business Book" by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available.

Top 3 Value Bombs:

1. We're all creating content in some way. Do a basic content audit. Know what content you're creating, or those where you spend your resources on.

2. Be lean and know that it takes time to build in a viable audience.

3. It's ok not to know your exit yet. Write down your goals, figure out where you want to go financially, mentally, and spiritually. Take every step to get there.

Sponsors:

ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

Organifi: Delicious superfood blends you'll love! Get 20% off your order at Organifi.com/fire!

Transcript

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0:00.0	Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire.
0:07.7	Brought to you by the HubSpot Podcast Network with great shows like The Mart Tech Podcast.
0:12.7	Today we'll be focusing on using content to grow a loyal audience, to drop these value bombs.
0:18.0	I have brought Joe Palitzi into EO Fire Studios. Joe is the Amazon bestselling author of Content
0:24.2	Inc. Killing Marketing and Epic Content Marketing, which was named a must read business book by
0:29.8	Fortune Magazine. His novel The Will to Die was awarded Best Suspense Book of 2020 by the National
0:36.4	Indie Excellence Awards. And Joe's latest version of Content Inc. is now available.
0:41.5	In today's Fire Nation, we'll be talking about the difference between a content gig worker and
0:45.4	a content entrepreneur. We'll talk about what the heck is content tilt. We'll talk about the
0:50.8	creator, middle class, and having an exit strategy when we get back from thinking our sponsors.
0:57.0	Organify specializes in creating delicious super food blends, including my favorite,
1:01.8	Organify Green Juice, powered by herbs and mushrooms that literally help you adapt to the stress
1:06.9	in your life. And today you can get 20% off your order, just visit Organify.com slash fire.
1:13.0	That's ORGANIFI.com slash fire. And use code fire at checkout for 20% off your order.
1:19.8	According to a survey over two thirds of Americans are planning to travel this summer. This means
1:25.0	that airlines, restaurants, and more have been ramping up their hiring. Who do they turn to?
1:29.2	Zip Recruiter. Zip Recruiter's technology finds qualified candidates for your job. And you can
1:34.2	easily invite your top choices to apply. And right now you can try Zip Recruiter for free at ziprecruiter.com slash fire.
1:41.5	Joe, say what's up to Fire Nation and share something that you believe about becoming successful
1:49.9	that most people disagree with. What's up JLD Fire Nation? It's great to be back on the wonderful
1:56.2	show that you have something I believe I think that content entrepreneurs are playing pools gold
2:02.7	when they think they can be everywhere their customers are at online. I think that's a big mistake.
	...

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