Hey, gang, Carl White here broadcasting here in the communications room in the secret headquarters

of the mortgage marketing animals. You're listening to Loan Officer Freedom, your spotlight

of awesomeness for everything AI mortgage related. I've got the pilot in command

here today, Mr. Chris Johnstone again, dude, this AI stuff is on fire. It is unbelievable.

How fast it's moving. It is. And all the good, you know, when I first started this, looking at this AI, I thought, all right, he's going to help me, help me write emails. Whoopty, freaking do. And come to find out. And that's nothing wrong with that, right? Nothing wrong with that. But come to find out, that was just scratching the surface. So what are we going to talk about here today, Mr. AI mortgage himself?

Well, certainly there has been some advancements in AI since we last talk.

So we'll touch on that very briefly, but I think that we should take everything and frame

it around referral partner marketing because that is where I'm seeing members of the Freedom Club and members of MMA that are still

continuing to grow and keep their volumes up. That's where the deals are coming from. So let's take

AI and apply it to referral partner marketing. Yes, that sounds good. By the way, did you see, I think

it was, and this is off the top of my head. So that's my little asterisk for,

for the attorneys. But I think it was, I know the number, but I think the, I think it was over

the last five months, and it might have been six, but I think it was five. The last five or six

months that, uh, uh, of the, the members that we track, the average one, uh, in the one in the Freedom Club had increased their business,

22.9%. Now, you might think, hey, 22.9% like whatever. Number one, Apple computer would love to see

22.9% growth in their business. Number two, I think the average loan officer, I saw some numbers,

I think it was like down 40 percent. Yeah. Yeah. So would you rather be down 40 or up 22.9? So

really good stuff. Anyway, so let's talk about AI and referral partners. How do I do it? What's going on?

So I think the first thing that's important to understand is that chat GPT can now search the

internet in real time. There's still a ton of people. So you and I have released it. Wait, what?

I thought chat. I thought chat GPT cut off at like 2021 or something like that. No. So they have now come out and like your base chat GPT, you can now search Bing in real time.

So you can ask it a question. It will go on to the internet, visit all of the websites, pull in all of the data and then give you back what you're looking for based on real time data from the internet.

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