Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like the shakeup today will be focusing on how to use a published book as a marketing tool to grow your business to drop these value bombs. I have brought JJ he burnt into EO fire studios.

The new year is the nine time award winning author of four number one Amazon best sellers. He is also the founder of mind stir media a top ranked sell publishing company partner with shark tanks Kevin Harrington and Mary L Hemingway.

He has appeared in major publication such as Forbes entrepreneur Inc business insider in Yahoo finance amongst others and he's a writer for entrepreneur magazine and a member of the Forbes business council as well.

In today's financial we'll talk about how to even begin writing a business book if you struggle with time we've got some answers for you we'll talk about sell publishing versus traditional publishing building a brand and the best book marketing methods and so much more when we get back from thinking hours sponsors.

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JJ say what's up the fire nation and share something that you believe about becoming successful that most people disagree with so for being the biggest consideration I think is the fact that you have to be willing to sacrifice for me you know early on in the days of mind storm media the company that I founded.

You know this the success of my story really really came from originated from the success of my own my own book that I had been writing and so I was working in corporate America was miserable and you know one of the things that I that I did early on was I was willing to stay up until 4 5 a.m.

writing my book and putting in the time and really really sacrifice a lot of sleep early on I think a lot of entrepreneurs can relate to that so I think you have to be willing to sacrifice something whether it's you know sleep time in general money relationships even although I don't recommend that but I think you know sacrifice is key.

So JJ I recently and personally wrote a book my first traditionally published book and I get a lot of questions that from people saying John like I've written a I'm interested in writing a book I've seen that you that you wrote one like where do I even begin how does one even begin to start writing a business book and frankly I don't really have great answers but you're kind of the expert on this topic so how does one even begin to write a business.

Book a good starting point is you know coming up with a topic first and foremost I think that's that's fairly self explanatory so you know if you're if you are a leadership guru or you're a consultant some sort of consultant you know right on the topics that you that you know and but beyond that you know you know choose a choose a unique and you know self explanatory you know title and subtitle.

You know once you have that topic nailed down the title is incredibly important and if you can you can add some of your your topics keywords into the title or subtitle I think that's key as well to kind of allow.

So let's just say you're writing you know a book on leadership if you can include the word leadership in your title or subtitle that can do that can do wonders for for visibility on platforms like Amazon.

Author John C Maxwell as a master of writing effective book titles and subtitles one of one great example or prime example is his book the five levels of leadership proven steps to maximize your potential so you actually included the word leadership in his book title and I'm sure that was strategic.

So the book title is definitely important and you know number two for me is always you know creating a stringent outline and remaining faithful to it you know you can't just go into a book and wing it you have to have a plan.

So you know an outline can become your best friend during your writing journey and you know writers block is something that you hear about a lot you know when it comes to writing.

But I think writers block for me is just a sign of poor preparation I think if you have an outline you'll be able to avoid writers block altogether.

So for you know an outline for me is a chapter by chapter outline you know really really dig into.

You know the the point of each chapter you know what what am I what am I trying to get across in each chapter and just kind of pinpoint in advance that way when you do sit down to write you'll know exactly where you're where you're heading.

And then the third the third key to writing a business book in my mind is designing a writing schedule that makes sense for you and it needs to be attainable.

So for me I always try to set it some sort of daily time goal or page count goal maybe I'll set aside two or three hours a night maybe I'll aim for you know five or 10 pages you know it really is it's up to you and you know early on you're not going to have a great feel for what your goal should be it really will grow organically.

And then you can do you recommend probably a time goal initially just to get a feel for.

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