How to Leverage Business Tectonic Shifts to Leapfrog our Competitors with Nathan Gwilliam
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 19 July 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. Created and run Adoption.com. TEDx speaker. #digitalmonetizer
Top 3 Value Bombs:
1. One of the ways we can identify and leverage tectonic shifts is to follow content and media channels talking about these shifts.
2. Passion marketing is identifying what our ideal customers are most passionate about. What are those highest level passions that drive the lives of your customers?
3. There are so many "good" choices that being good is not good enough anymore. Figure out how to make your business a top priority so you can stand out against other options.
Learn more about Passion Marketing by downloading a FREE e-book from Nathan - Passion Marketing
Sponsors:
BrandCrowd: Take control of your business's branding with BrandCrowd. Get 55% off your logo at BrandCrowd.com/fire!
ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.
Transcript
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| 0:00.0 | Light that spark fire nation, JLD here and welcome to Entrepreneurs on Fire. |
| 0:07.9 | Brought to you by the HubSpot Podcast Network with great shows like The Shake Up. |
| 0:12.5 | Today we'll be focusing on how to leverage business tectonic shifts to leapfrog our competitors. |
| 0:19.6 | To drop these value bombs I brought Nathan, Gwilliam into EO Fire Studios, Nathan is a serial |
| 0:25.2 | entrepreneur who created and sold three digital ventures. |
| 0:29.3 | He is the host of the monetization nation blog, podcast and YouTube channel. |
| 0:34.8 | He created and ran adoption.com and is a TEDx speaker. |
| 0:38.7 | In Fire Nation we're talking about those tectonic shifts today and why they're so important |
| 0:42.6 | for you to truly understand. |
| 0:45.2 | We'll talk about capturing and retaining the attention of our customers, passion marketing |
| 0:49.6 | and so much more when we get back from thinking our sponsors. |
| 0:54.2 | In today's on-demand digital world our ideal customers have more good content and products |
| 0:58.9 | to choose from every hour than they could consume in a lifetime. |
| 1:02.8 | Being good is no longer good enough. |
| 1:04.8 | The solution, passion marketing. |
| 1:07.2 | Download your free passion marketing ebook to learn how to become a top priority for your |
| 1:11.2 | ideal customers at passionmarketing.com. |
| 1:15.2 | Hiring can feel like trying to find a needle in a haystack but when you post a job on zip |
| 1:19.2 | recruiter their matching technology finds these qualified candidates for you and invites |
| 1:23.4 | them to apply. |
| 1:24.8 | So while other companies give you too many options zip recruiter finds you the needle in the |
| 1:29.1 | haystack. |
... |
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