What's up folks? Welcome back to the Whoop podcast. I'm your host, Will Ahmed, founder and CEO of Whoop.

We're on a mission to unlock human performance. A reminder, if you're thinking about joining

whoop, you can visit whoop.com and sign up for a free 30-day trial membership. That's right, try whoop for 30

days at no cost to you. Today I am joined by Jason McCarthy, the co-founder and CEO of Gowruk.

Jason served in the Special Forces after 9-11. He founded Gowruk in West Africa with his wife,

Emily, a case officer for the CIA.

It all began with a napkin sketch for a rucksack that could thrive in Baghdad and New York City.

Jason has overseen goruk's growth from living out of a truck, driving to all 48 contiguous states with his dog to running a thousand events a year and managing

500 go-ruck clubs all over the world. He proudly serves on the board of directors of the Green

Burray Foundation. Jason and I discuss how he joined the military, his calling after 9-11,

developing the idea for go-ruck, came to him while he was in West Africa with his

wife, the sense of community and giving back Jason's Woop data and WOOP community rucking data.

Rucking is a hugely growing activity on WOOP.

And what's next for Jason and Go-Ruck?

If you have a question, what's he answered on the podcast?

Email us,

podcast at whoop.com. Call us 508-443-4952. All right, here's my conversation with Go-Ruck founder and CEO, Jason McCarthy. Jason, welcome to the Wooop podcast. Great to be here, man. Thanks.

So rucking, it feels like, has taken off in the last two years. Does it feel that way to you?

I mean, we've been doing this for a long time, so it's nice to see a few more people kind of get into it. But I don't know about taking off. I don't, when all the sidewalks in Boston are filled with people rocking, then it will have taken

off.

I mean, my sense, and we've got some of this in the whoop data, in 2023 it was the 12th

most popular activity.

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