4.8 • 705 Ratings
🗓️ 8 September 2025
⏱️ 73 minutes
🧾️ Download transcript
In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce.
00:00 The Bullish Blue Collar Economy
04:31 AI as an Enabler for Growth
10:50 The Talent Shortage in the Trades
16:31 Making Trades Cool Again
32:08 Six Keys to Attracting Young Talent
38:56 The Importance of Personal Development
49:22 Implementing Performance-Based Pay
56:26 Identifying and Attracting Talent
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| 0:00.0 | If they made a stock index, like an ETF on the blue collar economy, I would sell my house, |
| 0:05.7 | sell my boat, sell my assets, and I would put it all in on that stock. |
| 0:08.8 | That's how bullish I am on this, if we get it right. |
| 0:11.4 | Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs |
| 0:16.9 | and experts in various fields, like marketing, sales, hiring, and leadership to find out |
| 0:22.7 | what's really behind their success in business. Now, your host, the Home Service Millionaire, |
| 0:29.4 | Tommy Mello. Before we get started, I wanted to share two important things with you. First, |
| 0:34.6 | I want you to implement what you learned today. To do that, you'll have to |
| 0:37.9 | take a lot of notes, but I also want you to fully concentrate on the interview. So I ask the team to take |
| 0:43.7 | notes for you. Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's |
| 0:58.5 | episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. |
| 1:04.3 | I'll share with you how I attracted and developed a winning team that helped me build a |
| 1:07.8 | $200 million company in 22 states. Just go to elevate and win.com |
| 1:12.6 | for slash podcast to get your copy. Now let's go back into the interview. |
| 1:16.5 | All right, guys, welcome back to the Home Service Extra today. I got a buddy of mine who I always |
| 1:21.0 | learn a lot from Benji Carlson. He's a expert at marketing sales and business based in British |
| 1:26.7 | Columbia, which is Canada. He's the |
| 1:28.5 | EVP executive vice president of Leanscaper. And he's leading the charge to build |
| 1:34.8 | leanscapeer community into the go-to destination for landscapers who want to learn, collaborate, |
| 1:39.3 | and innovate. A former painting contractor turned sales and marketing strategist. Benji has a unique perspective on what it really takes to succeed in the trades. |
| 1:48.0 | He sat on both sides of the table. |
| 1:49.7 | Out in the field is a business owner and now at the forefront of connecting and empowering thousands of contractors. |
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