It's been over 10 years now that I've been podcasting and it's been quite a journey.

If you've been along for any part of this wild ride, you know what I mean.

And if you're new to the community, welcome.

And let me take you back in time for a moment.

So I launched this podcast back in 2014.

I actually had to convince my team that this was a great idea because pods were in a thing back then.

I started it at the Virgin Diet Lifestyle show, then I turned it into the JJ Virgin Lifestyle

show, and then for a brief moment, I even tested out daily short shows as Ask the Health

Expert. But I miss the ability to go deep into subjects that you and I are interested in,

and most of all, connecting with the amazing guests that you meet on are interested in and most of all connecting with the amazing

guests that you meet on this show. Turns out you did too. So I went back to our current

format and then last year we rebranded to well beyond 40 to go all in in everything that

supports powerful aging. We also started bringing in some advertisers last year. Producing a podcast is a lot,

and it takes a village to do well. And I wanted to make sure that I could turn it in to a high

quality show that serves you well and that you will love so much you'll want to rate and share.

And of course, that's an investment to produce. The revenue from ads helps

cover the costs of creating powerful new episodes, bringing on renowned experts, and keeping

the show going strong. But I also know ads aren't for everyone, which is why I'm thrilled to

announce our new VIP podcast model. For just $4.99 a month, that's the cost of a latte. You can listen to this podcast completely ad-free.

And the best part, you can try it free for seven days. That's right, no ads, just the podcast you love,

uninterrupted. After your free trial, it's just $4.99 a month or $4.99 a year, which saves you 17%. Here's how to join. Head over to subscribe

to jj.com and it'll take you right to Apple Podcasts where you click the try free button and

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