Unfolding Your Luxury Brand: Aligning Your Story, Work Ethic, and Ambitions | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 7 April 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure. This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love watching him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours. There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.

Transcript

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0:00.0	Welcome to the Luxury Code, where we decode the mindset, the marketing, and the business
0:05.3	approach of successful luxury brokers.
0:10.2	So everybody wants to raise their sales price.
0:12.4	Who doesn't want to sell big expensive houses?
0:14.8	The allura multi-million-dollar sales, five and six-figure checks.
0:17.9	I mean, my goodness, fancy houses, exotic cars, extraordinary clients, it all sounds like
0:22.8	a dream come true.
0:24.4	Today, we're going to unpack the real deal of all of that on the Luxury Code with my guy
0:29.0	Mark Hernandez.
0:30.0	Mark, how are you, brother?
0:32.0	Tell me some good news.
0:34.0	Tom, it's so great to see you.
0:35.5	I'm so fired up about being here.
0:37.2	I was just thinking about it on the way over that it was five years ago, that I was at
0:42.4	a summit, and you invited a bunch of us in for a lunch and learn, and one of my buddies
0:47.7	and I were there.
0:48.7	We said, let's go check it out.
0:49.8	We did it.
0:50.8	I've been elite ever since my business is 10x from the first year, and I'm just having
0:57.0	a great time.
0:58.0	Something is calling me.
0:59.0	I've got to turn that off, okay?
	...

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